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Tether: clean your wine glasses in a dishwasher without breaking them

Posted : 02/10/2013
Cleaning wine glasses in a dishwasher is a challenge which many people fail. To pass this test without getting his hands wet, the American Gary Rose, has invented the Tether, to stabilise them in the machine.

The components and assembly of the iPhone 5S cost Apple 199 dollars

Posted : 02/10/2013
At the launch of each Apple iPhone, the research and consulting firm, IHS Inc, dismantles the new devices to estimate their cost. For the latest phone in the range, the cost amounts to between 166 and 218 dollars.

USA: Starbucks ends the carrying of firearms in its cafés

Posted : 25/09/2013
Way of consumption
In the USA, the carrying of firearms is at the centre of debates, particularly since the recent shootings. The director of Starbucks, at the heart of the controversy, has just announced the prohibition in an open letter.

GTA V earns 800 million dollars in revenue in 24 hours

Posted : 24/09/2013
Like its predecessors, the new Rockstar game sold at a tremendous speed. With 800 million dollars earned in only 24 hours, sales of GTA V break the records for the video game and cinema industries.

Microsoft buys iPads and mocks competitors in its publicity campaign

Posted : 24/09/2013
New technologies - Telephony
In the race to conquer the tablet and smartphone market, anything goes. Microsoft has openly mocked competitors Samsung and Apple in its new advertisements and buys American iPads in return for vouchers.

After being supplied from there for 40 years, Starbucks arrives in Colombia

Posted : 20/09/2013
Starbucks has just announced its launch in Colombia, the country which has supplied its Arabica coffee since 1971. With a first store opening in Bogota in 2014 and 50 before 2020, the local Juan Valdez chain sees the arrival of a formidable competitor.

Toys’R’Us moves towards the abandon of girl/boy separation in its stores

Posted : 18/09/2013
The Let Toys Be Toys Association has just reached an agreement with the Toys’R’Us toy store chain over gendered marketing. The giant has just announced the progressive suppression of separate boy/girl sections.

When brands draw on the popular appeal of bloggers

Posted : 18/09/2013
Tutorials have become new communication medium for brands. With thousands of people following certain fashion or beauty bloggers, stores have given them the chance to create their own temporary collections.

Beijing: buy your metro ticket by recycling plastic bottles

Posted : 17/09/2013
It’s now possible to use plastic to get around in Beijing. Recycling machines installed in the metro recover plastic bottles in exchange for a reward, with travellers credited with a couple of yuans on their transport cards.

Part of the stock of unsold luxury brand items incinerated each year

Posted : 17/09/2013
For a question of image, most luxury brands don’t tend to reduce prices for their collections. So after a few private sales and some resale abroad, articles are simply destroyed, recycled or incinerated.
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