After the "Horsegate" scandal, more and more consumers and their representative associations are demanding the indication of the origin of meat for human consumption. 40 European organisations regrouped within the European BEUC structure have just launched an awareness campaign, named "Where is my meat from?".
European legislation should change on 1 April 2015 with the application of the EU execution regulation no. 1337/2013 requiring professionals to indicate the country or place of origin of fresh, refrigerated and frozen meat from swine, sheep, goats and poultry. However, this new system does not concern meat that has been transformed and integrated into other prepared products (cooked meals, cold meats...) leaving the packaging without information for consumers. Whilst some brands already make the effort to specify the origin of raw meats, those of transformed meats are largely overlooked.
So, the "Where is my meat from?" campaign lets consumers discover the supply chains for these types of products. A clear, fun chart on the dedicated website, "Where is my meat from", lets you discover the labelling differences between raw and transformed meat, from the birth of the animals to their slaughter. The aim of this operation is to reach a labelling requirement for all meat-based products, indicating place of birth, rearing, slaughter and preparation of animals.
BEUC invites consumers to share this chart and photographs of product labels clearly indicating the origin of the meat used in their preparation.
*Illustration from the "Where is my meat from" site: http://www.whereismymeatfrom.eu/fr#anchor-u6432
News in the same category
Do you live in Cardiff? Are you a fan of healthy food that tastes delicious and looks appealing? Do you appreciate the German Doner Kebab brand? Then we have great news for you!
Asda and the Social Investment Scotland just redistributed £172,000 from the supermarket's carrier bag funds, helping various community projects across Scotland.
This is a win-win situation: Sainsbury's has space left in its stores, and Argos wants to offer more convenience to its customers. Ten Argos outlets will open in Sainsbury's locations within the next few months.
Being a reference comes with one main disadvantage: imitations. Way to many producers use biased visual identities or designations to let people assume their whisky is indeed Scottish. This is a round-the-clock mission for the Scotch Whisky Association.
