After the "Horsegate" scandal, more and more consumers and their representative associations are demanding the indication of the origin of meat for human consumption. 40 European organisations regrouped within the European BEUC structure have just launched an awareness campaign, named "Where is my meat from?".
European legislation should change on 1 April 2015 with the application of the EU execution regulation no. 1337/2013 requiring professionals to indicate the country or place of origin of fresh, refrigerated and frozen meat from swine, sheep, goats and poultry. However, this new system does not concern meat that has been transformed and integrated into other prepared products (cooked meals, cold meats...) leaving the packaging without information for consumers. Whilst some brands already make the effort to specify the origin of raw meats, those of transformed meats are largely overlooked.
So, the "Where is my meat from?" campaign lets consumers discover the supply chains for these types of products. A clear, fun chart on the dedicated website, "Where is my meat from", lets you discover the labelling differences between raw and transformed meat, from the birth of the animals to their slaughter. The aim of this operation is to reach a labelling requirement for all meat-based products, indicating place of birth, rearing, slaughter and preparation of animals.
BEUC invites consumers to share this chart and photographs of product labels clearly indicating the origin of the meat used in their preparation.
*Illustration from the "Where is my meat from" site: http://www.whereismymeatfrom.eu/fr#anchor-u6432
News in the same category
Vitamin D is essential to a good body growth, but children in the UK tend to suffer from a deficiency and this led to a progression of childhood rickets. So Marks & Spencer decided to add vitamin D to its range of bread.
Being a reference comes with one main disadvantage: imitations. Way to many producers use biased visual identities or designations to let people assume their whisky is indeed Scottish. This is a round-the-clock mission for the Scotch Whisky Association.
Whether you’re visiting Scotland’s vibrant cities, or the magnificent Highlands and Islands, Uplands and Lowlands, there comes a time during the day when a little light refreshment and a good old caffeine kick is required.
For any Irish person living in London and missing their favourite foods, the Irish Centre recently opened it new Irish Shop 'An Siopa' - which means that you don't have to wait until your next trip to the Emerald Isle to get specific brands that you love.
