Alexander Wang x H&M: the 1st images of the capsule collection

Alexander Wang x H&M: the 1st images of the capsule collection


New Products

For 10 years, H&M has got friendly with haute couture by launching a capsule collection with a designer each year. After Karl Lagerfeld, Versace and Isabel Marant, the ready-to-wear giant gives free rein to Alexander Wang.

After Isabel Marant in 2013, it's the turn of New York designer, Alexander Wang, to sign an exclusive collection for H&M. As every year for the last 10 years, the Swedish company has called on a well-known stylist to create a capsule collection, sold the following November. 

For Fashion Week, a first outfit worn by the singer, Rihanna, included grey shorts and bra showing the designer's initials and surname. Alexander Wang also revealed a photo of the future sportswear collection on his Twitter page.

Objects from everyday life

In an exclusive document for Style.com magazine, the designer explains that he "wanted to create a collection where most of the pieces have been designed from scratch". Likewise, fashionistas shouldn't expect to find "affordable versions of expensive items" from his previous collections, but very much exclusive items. 

The men's and women's collections will include shoes, bags and also "Objects". According to H&M management, reported in Style.com, these everyday objects are "reflective of the Alexander Wang lifestyle, infused with a sense of humor and irony".

 

*Photos from Alexander Wang's Twitter page: https://twitter.com/AlexanderWangNY

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Decipher babies' crying with "Cry Translator"

Decipher babies' crying with "Cry Translator"

A baby has only one way of communicating his or her needs: crying. The "Cry Translator" application and baby phone from Biloop takes care of translating them for young, despairing parents.

  • New technologies
  • New Products
For its spring/summer collection, Aigle works with Paul & Joe

For its spring/summer collection, Aigle works with Paul & Joe

For the warmer season, the rubber specialist, Aigle has worked with the fashion house, Paul & Joe, for a colourful capsule collection, in which boots, shirts, dresses and other ready-to-wear items are covered with flowers.

  • New Products
Starbucks x Spotify partnership has begun

Starbucks x Spotify partnership has begun

Selected Starbucks locations are now offering a Spotify service enabling customers to discover and save the songs played in-store.

  • New Products
Sainsbury's Entertainment music site relaunched

Sainsbury's Entertainment music site relaunched

Sainsbury's Entertainment On Demand just relaunched its music platform last week with a new design, mobile optimisation and Nectar points.

  • Leisures
  • New Products
Alexander Wang x H&M: the 1st images of the capsule collection