After Isabel Marant in 2013, it's the turn of New York designer, Alexander Wang, to sign an exclusive collection for H&M. As every year for the last 10 years, the Swedish company has called on a well-known stylist to create a capsule collection, sold the following November.
For Fashion Week, a first outfit worn by the singer, Rihanna, included grey shorts and bra showing the designer's initials and surname. Alexander Wang also revealed a photo of the future sportswear collection on his Twitter page.
In an exclusive document for Style.com magazine, the designer explains that he "wanted to create a collection where most of the pieces have been designed from scratch". Likewise, fashionistas shouldn't expect to find "affordable versions of expensive items" from his previous collections, but very much exclusive items.
The men's and women's collections will include shoes, bags and also "Objects". According to H&M management, reported in Style.com, these everyday objects are "reflective of the Alexander Wang lifestyle, infused with a sense of humor and irony".
*Photos from Alexander Wang's Twitter page: https://twitter.com/AlexanderWangNY
News in the same category
Specialised in beauty diagnostics using skin measurements, the cosmetic brand, Ioma, will soon launch a new concept. Ioma Factory will let you create a customised day and night cream, from your beauty diagnosis.
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
Marks & Spencer just launched a brand new loyalty scheme. Called Sparks, this programme enables the members to be "part of something special" rather than just discount offers.
During the next New York Fashion Week, the designer, Marc Jacobs, is opening a pop-up store called Daisy Marc Jacobs Tweet Shop. Inside, purchases can be paid for by posting a message on Twitter, Facebook or Instagram.