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News

Mighty Purse and Everpurse: bags to recharge your telephone

Posted : 21/03/2014
New Products - Telephony
The essential accessory for women, the handbag, has been modernised and now hides a real mobile phone charger in its leather pockets. And for more choice, two brands already share the market: Mighty Purse and Everpurse.

Lammily: the "Barbie" with normal measurements on Crowdtilt Open

Posted : 20/03/2014
Way of consumption - New Products
Last July, the artist, Nickolay Lamm, demonstrated that Barbie wouldn't stand up if she was real. He then imagined a doll with realistic measurements, now financed by the Crowdtilt Open site under the name, Lammily.

Apple moves into the automobile sector with CarPlay

Posted : 12/03/2014
Energy/Transport - New technologies
What is the common factor between Apple and the new Volvo, Mercedes and Ferrari models? CarPlay. Developed by the Apple brand, this software allows the driver to control his iPhone by voice or using car controls.

International Women's Day : Gap launches an exclusive t-shirt  

Posted : 10/03/2014
Way of consumption - New Products
Testimony to the Gap Group's P.A.C.E programme to improve the status of women, the film "One Stitch Closer" will be released for International Women's Day. In parallel, a limited-edition t-shirt will be sold, in partnership with Care.  

This summer, O.P.I.'s varnish will sparkle with Coca-Cola

Posted : 04/03/2014
New Products
After its "Brazil" collection, the O.P.I. nail varnish brand will make summer sparkle after signing a partnership with Coca-Cola. Seven shades with the names of famous sodas from the American giant will be sold from next June.

Beer-filled fridges to be opened with a Canadian passport

Posted : 20/02/2014
Food/Health
Official sponsor of the Canadian Olympic team, the brewer, Molson Canadian, has installed fridges full of beers worldwide. Only Canadians can scan their passports to open them and offer them around.

Ioma Factory: customised cosmetics made in store

Posted : 18/02/2014
New Products - New technologies
Specialised in beauty diagnostics using skin measurements, the cosmetic brand, Ioma, will soon launch a new concept. Ioma Factory will let you create a customised day and night cream, from your beauty diagnosis.

Daisy Marc Jacobs Tweet Shop: a tweet for a designer perfume

Posted : 14/02/2014
New Products - Shop
During the next New York Fashion Week, the designer, Marc Jacobs, is opening a pop-up store called Daisy Marc Jacobs Tweet Shop. Inside, purchases can be paid for by posting a message on Twitter, Facebook or Instagram.

Coca-Cola: The words "gay" and "lesbian" banned from cans

Posted : 07/02/2014
Way of consumption - Food/Health
You can share a Coca-Cola with your family. But customising your can with the words "gay" or "lesbian" is forbidden by the American giant, and produces an error message on the dedicated "Share a Coke" website.

Benefit cosmetics in vending machines

Posted : 07/02/2014
Way of consumption - Shop
To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.
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