Presented at the World Economic Forum in Davos last January, the Green Fiber Bottle should be the next packaging for bottled beer from the Danish brewer, Carlsberg. Made not of glass, but of wood, this bottle will be 100% biodegradable, from the bottle to the capsule. As whilst glass bottles can already be recycled, beer capsules are excluded from the classical sorting circuit and end up in household waste bins, when they are not recovered by associations. In fact, capsules are not recycled due to the low quantity of metallic material which makes them uneconomic for recycling by sorting.
Thus, Kronenbourg's subsidiary will soon adopt the Green Fiber Bottle, developed with the ecoXpac company, the Danish Fund for innovation and the Technical University of Denmark. In a press release, the brand states that "All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded".
Still at the project stage, the company hopes to apply this new packaging in the next few years, thus marking a turning point in its zero waste policy. Similarly, it is possible that this initiative will be extended to all the products of the Kronenbourg group.
* Image from the Carlsberg group site : http://www.carlsberggroup.com/
News in the same category
Fans of skateboarding will soon be able to share the pleasure of gliding with their children, from an early age. The Longboardstroller - a stroller at the front of a skateboard - will soon be on sale by the brand, Quinny.
In March 2014, the Spanish brand, Bershka, diversifies with the "bscene" range. The brand launches a line of perfumes and make-up, including new products such as self-adhesive sticker motifs: "nail wraps".
Bionic Yarn is tackling ocean pollution by creating textile fibres from plastic waste collected at sea. For its first collection, it has worked with G-Star Raw and now counts Pharell Williams in its team.
Last July, the artist, Nickolay Lamm, demonstrated that Barbie wouldn't stand up if she was real. He then imagined a doll with realistic measurements, now financed by the Crowdtilt Open site under the name, Lammily.
