Presented at the World Economic Forum in Davos last January, the Green Fiber Bottle should be the next packaging for bottled beer from the Danish brewer, Carlsberg. Made not of glass, but of wood, this bottle will be 100% biodegradable, from the bottle to the capsule. As whilst glass bottles can already be recycled, beer capsules are excluded from the classical sorting circuit and end up in household waste bins, when they are not recovered by associations. In fact, capsules are not recycled due to the low quantity of metallic material which makes them uneconomic for recycling by sorting.
Thus, Kronenbourg's subsidiary will soon adopt the Green Fiber Bottle, developed with the ecoXpac company, the Danish Fund for innovation and the Technical University of Denmark. In a press release, the brand states that "All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded".
Still at the project stage, the company hopes to apply this new packaging in the next few years, thus marking a turning point in its zero waste policy. Similarly, it is possible that this initiative will be extended to all the products of the Kronenbourg group.
* Image from the Carlsberg group site : http://www.carlsberggroup.com/
News in the same category
Promoted by Alex Henige, Reduce. Reuse. Grow develops containers that transform into plants. Containing seeds, the Company's coffee cups can be planted to contribute to reforestation in certain regions.
The discounter launched a brand new online shopping service in the UK. The product they chose to begin with is not just wine. It's wine by the case.
Less than 15 days ago after announcing they were removed, Asda is reinstalling previous food donation points in all its stores across the UK.
When a Japanese womenswear label, famous for its high quality basics, meets a French international style icon, it tickles our curiosity and the fashionista part of our brains somehow gets overheated.
