Presented at the World Economic Forum in Davos last January, the Green Fiber Bottle should be the next packaging for bottled beer from the Danish brewer, Carlsberg. Made not of glass, but of wood, this bottle will be 100% biodegradable, from the bottle to the capsule. As whilst glass bottles can already be recycled, beer capsules are excluded from the classical sorting circuit and end up in household waste bins, when they are not recovered by associations. In fact, capsules are not recycled due to the low quantity of metallic material which makes them uneconomic for recycling by sorting.
Thus, Kronenbourg's subsidiary will soon adopt the Green Fiber Bottle, developed with the ecoXpac company, the Danish Fund for innovation and the Technical University of Denmark. In a press release, the brand states that "All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded".
Still at the project stage, the company hopes to apply this new packaging in the next few years, thus marking a turning point in its zero waste policy. Similarly, it is possible that this initiative will be extended to all the products of the Kronenbourg group.
* Image from the Carlsberg group site : http://www.carlsberggroup.com/
News in the same category
Seen as the future in world food, edible insects are being transformed for the more reticent. While Micronutris raises them and produces chocolates, crackers and biscuits, Ento is going for innovative restaurants.
Specialised in beauty diagnostics using skin measurements, the cosmetic brand, Ioma, will soon launch a new concept. Ioma Factory will let you create a customised day and night cream, from your beauty diagnosis.
When the patisserie world meets the prison world, the result is gourmet and committed. Whether it is the Bad Boy's Bakery biscuits created by Gordon Ramsey or the Zonzon project, the aim is to combine reinsertion and gourmet pleasures.
She's a busy gal, for sure. Rihanna just added another string to her bow by becoming a designer. A sock designer, more precisely. The collection she created for Stance is available now, and it's a huge success already.
