Presented at the World Economic Forum in Davos last January, the Green Fiber Bottle should be the next packaging for bottled beer from the Danish brewer, Carlsberg. Made not of glass, but of wood, this bottle will be 100% biodegradable, from the bottle to the capsule. As whilst glass bottles can already be recycled, beer capsules are excluded from the classical sorting circuit and end up in household waste bins, when they are not recovered by associations. In fact, capsules are not recycled due to the low quantity of metallic material which makes them uneconomic for recycling by sorting.
Thus, Kronenbourg's subsidiary will soon adopt the Green Fiber Bottle, developed with the ecoXpac company, the Danish Fund for innovation and the Technical University of Denmark. In a press release, the brand states that "All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded".
Still at the project stage, the company hopes to apply this new packaging in the next few years, thus marking a turning point in its zero waste policy. Similarly, it is possible that this initiative will be extended to all the products of the Kronenbourg group.
* Image from the Carlsberg group site : http://www.carlsberggroup.com/
News in the same category
To use alone or as a couple, the B.Sensory vibrates as the user reads. A sex-toy connected to a platform of erotic stories, the Little Bird is activated by a simple caress or a blow on the screen, depending on the book’s sections.
Fashion and homeware Matalan diversifies its offer by launching a new online store: Matalan Direct, which focuses on home furniture only.
Smaller Footprints is a new shop in Clifton in Bristol with a zero waste ethos at its heart. Located in Regent Street, the new shop offers a varied range of food and non-food items packaging free.
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
