Well, Amazon has officially launched its first cashless supermarket, Amazon Go, where turnstiles have replaced tills when it comes to paying for grocery items. The shoppers possess an Amazon Go smartphone app that they scan at the turnstile when entering the shop, then pick goods of preference from the shelves, and finally walk out of the shop. It has been practical at Seattle- the Amazon headquarters
Does this mean customers enjoy free services at the Amazon Go supermarket? Not really, customers are monitored, and the items they select are charged on leaving the shop. The new shopping technique is made possible by the computer vision, deep machine learning, and sensor fusion technologies. The machines detect when a customer picks or returns a product from the shelves and monitor them in a virtual trolley. Upon leaving the supermarket, the cost of the products is deducted from the customer's Amazon account, and a receipt is issued.
The company aim at expanding Amazon Go supermarket in Europe, and specifically in the UK before 2018 elapses. According to retail experts, Europe offers the best location to open a new Amazon Go store. UK customers have proved to be open to new ideas and probably they will adopt this format. However, a section of UK consumers may not welcome it well because the system minimizes human contact at the supermarket. But the idea of Amazon Go supermarkets sound good for the entire Europe nations.
Despite the technological advancements made in the Amazon Go shops, some staffs are active throughout as they watch out for the machines to make sure they work appropriately. In addition, some crews are ready to assist the customers in case of difficulties in the store, stock the shelves, and make food, as the company will prepare ready-to-eat food and snacks.
News in the same category
To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.
Habitat just re-opened the doors of its flagship on Tottenham Court Road in London, partially renovated.
The Swedish fashion brand Monki are planning to open a new store in the UK following their successful launches in Manchester earlier this year and in the Westfield Stratford shopping centre in 2017.
Berlin has just welcomed the first luxury grocery store exclusively for cats and dogs, with ready meals, grilled meat and small cakes. Newly arrived in Germany, this concept is now being developed in the United States.
