Benefit cosmetics in vending machines

Benefit cosmetics in vending machines


Shop Way of consumption

To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.

In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.

*Illustration from the ZoomSystems website: http://www.zoomsystems.com/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Toys’R’Us moves towards the abandon of girl/boy separation in its stores

Toys’R’Us moves towards the abandon of girl/boy separation in its stores

The Let Toys Be Toys Association has just reached an agreement with the Toys’R’Us toy store chain over gendered marketing. The giant has just announced the progressive suppression of separate boy/girl sections.

  • Shop
Vinyl Outlets in London to satisfy Diggers Delight

Vinyl Outlets in London to satisfy Diggers Delight

Music has often taken influences from the past and now this retro trend has been extended to how to listen to music with an unexpected upsurge in the popularity of vinyl records.

  • Shop
Zara : the biggest shop will be in Essex

Zara : the biggest shop will be in Essex

February 2019 will see Zara open their biggest store ever, in Essex. Zara will be increasing the size of their existing shop at the Intu Lakeside shopping centre, meaning that they will not take up an area of 35,000 square foot.

  • Shop
New Shops for Nottingham

New Shops for Nottingham

The neglected area around Nottingham train station may be undergoing a complete regeneration if recent plans submitted to Nottingham City Council are approved.

  • Shop
Benefit cosmetics in vending machines