Uniqlo launched its London Global Flagship Store in November 2007, six years after the first Uniqlo store opened in the UK. Located on 311 Oxford Street, the three-floors store was the retailer's largest sales space in the world at the time. But ten years after it first opened its doors, it was in need of some refreshment. Several months of work later, the store now has two additional floors, a roof terrace and a huge 2,240 square metres surface (twice the original). The completely renovated space is set to open in just a few days: "The redevelopment, almost 10 years later, demonstrates Uniqlo’s longstanding commitment to London and our desire to continue to improve our offering for both a local and a global customer audience" explained Takao Kuwahara, Uniqlo Europe chief executive.
Supported by a new campaign called 'This way to Utopia', the Japanese retailer plans a few exclusive features for Londoners. The Oxford Street flagship store will be the first to unveil the Liberty London for Uniqlo Spring Summer 2016 collection. It will also feature a conceptual area called the Uniqlo WearHouse London and showcase the LifeWear range. Artistic events should be regularly on the agenda too, thanks to a partnership with the Tate Modern Museum. You can also expect other cultural events such as music concerts or art exhibitions throughout the year.
Uniqlo London Global Flagship Store, 311 Oxford Street, London W1C 2HP.
Photo: Uniqlo
News in the same category
River Island, one of the biggest names on the High Street, is set to expand its current offering at The Grafton shopping centre in Cambridge. The company already has a small store at the location.
For 10 years, H&M has got friendly with haute couture by launching a capsule collection with a designer each year. After Karl Lagerfeld, Versace and Isabel Marant, the ready-to-wear giant gives free rein to Alexander Wang.
Testimony to the Gap Group's P.A.C.E programme to improve the status of women, the film "One Stitch Closer" will be released for International Women's Day. In parallel, a limited-edition t-shirt will be sold, in partnership with Care.
For its No Noise event, the British department store, Selfridges, has created the Quiet Shop, an area where several brands have removed the names on their products and where aesthetics are turned towards minimalism.
