Just looking at this new Starbucks store, on London's Upper St. Martin's Lane, is enough to understand that the "customer experience" is going to be quite different than the usual latte-to-go. Packed with new features, this concept store is inspired by the Starbucks Reserve Roastery and Tasting Room in Seattle, a few blocks away from the company's very first location in the US. The first noticeable thing is the design, both from the outside and the inside: "Everything in the store is visible – the way we make our coffees, the way we prepare and present our food, and the way we interact with our customers" says Ad de Hond, Starbucks vice president of Design.
Once inside the store, the feeling of space is enhanced by the huge walls of glass. There, a partner will meet you and take both your order and payment. And you can do this wherever you want in the store. That's why there isn't any line at the cash register in this Starbucks. On the tech side, we can add “wireless charging, communication through digital menu boards and wall projections.” As for the menu, apart from a large selection of exclusive drinks, this store offers breakfast, lunch and evening freshly prepared food, making this store the second Starbucks® Evenings location in the UK, with beer and wine on the menu after 4 p.m.
*Photo: Starbucks
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