The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London

The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London


Shop

The Row, a New York fashion label established by former child actresses Mary-Kate and Ashley Olsen, has set up a dedicated boutique in London's Mayfair that was opened by the Olsen twins themselves.

The Olsen Twins bring Fashion to London

London's Mayfair is now home to a branch of The Row, the official store of a New York-based label headed by sisters Mary-Kate and Ashley Olsen. Tween icons of the early 2000s when they worked as child actresses, the two sisters have since turned their talents to fashion design, and were in London to welcome fans and admirers as they opened the new branch of The Row. The store deals in the sort of high-class fashion accessories that the Olson twins and their label have become known for. The building that now houses the boutique was once an art gallery, and this is fitting as The Row has a certain artistic flare to its work. The bold but minimalist designs that it has to offer are the sort of things that catch the eyes of dedicated fashion enthusiasts, who are willing to pay considerable sums for the latest designs from the Olson twins: the sisters' designs regularly go for more than a thousand pounds.

The Row: Inside the London Store

The line originally made its name by taking everyday fashions and perfecting them, so that a humble white t-shirt could be re-invented as a luxurious crepe garment costing more than £200. This mixture of the everyday and the extravagant still characterises the line, and fashionistas of Mayfair and the wider London area can now visit The Row and see the collection for themselves. The collection tends to favour hues such as black, white, grey and beige that are easy to fit into a wide range of different ensembles, with elegance of form triumphing over eye-catching hues. British shoppers who were curious about the all-American world of The Row will now be making eager visits to the London branch, and seeing for themselves what the Olson twins have come up with for the dedicated fashionista.

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Make-up brand Morphe is coming to Manchester

Make-up brand Morphe is coming to Manchester

LA-based make-up brand Morphe has recently confirmed the news: they will soon be opening a new shop in the United Kingdom. This time, the lucky city will be Manchester.

  • Shop
Cancer Research UK is selling designer labels such as Gucci, Burberry or Prada

Cancer Research UK is selling designer labels such as Gucci, Burberry or Prada

If you think Gucci, Burberry, Prada, Dolce & Gabbana, or Valentino are out of your price range, perhaps you’re shopping in the wrong stores.

  • Shop
Asda to test the first 24/7 Click-and-Collect pod this month

Asda to test the first 24/7 Click-and-Collect pod this month

Asda announced two weeks ago the opening of their first 24/7 Click-and-Collect point in St Helen. It's not only Asda's first one, its simply the first in the whole country. And it's intelligent.

  • Shop
  • Way of consumption
Nottingham: The Treat Kitchen is Closing Down

Nottingham: The Treat Kitchen is Closing Down

It looks as if The Treat Kitchen, situated on Wheeler Gate in Nottingham City Centre is to close down.

  • Shop
The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London