London's Mayfair is now home to a branch of The Row, the official store of a New York-based label headed by sisters Mary-Kate and Ashley Olsen. Tween icons of the early 2000s when they worked as child actresses, the two sisters have since turned their talents to fashion design, and were in London to welcome fans and admirers as they opened the new branch of The Row. The store deals in the sort of high-class fashion accessories that the Olson twins and their label have become known for. The building that now houses the boutique was once an art gallery, and this is fitting as The Row has a certain artistic flare to its work. The bold but minimalist designs that it has to offer are the sort of things that catch the eyes of dedicated fashion enthusiasts, who are willing to pay considerable sums for the latest designs from the Olson twins: the sisters' designs regularly go for more than a thousand pounds.
The line originally made its name by taking everyday fashions and perfecting them, so that a humble white t-shirt could be re-invented as a luxurious crepe garment costing more than £200. This mixture of the everyday and the extravagant still characterises the line, and fashionistas of Mayfair and the wider London area can now visit The Row and see the collection for themselves. The collection tends to favour hues such as black, white, grey and beige that are easy to fit into a wide range of different ensembles, with elegance of form triumphing over eye-catching hues. British shoppers who were curious about the all-American world of The Row will now be making eager visits to the London branch, and seeing for themselves what the Olson twins have come up with for the dedicated fashionista.
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