The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London

The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London


Shop

The Row, a New York fashion label established by former child actresses Mary-Kate and Ashley Olsen, has set up a dedicated boutique in London's Mayfair that was opened by the Olsen twins themselves.

The Olsen Twins bring Fashion to London

London's Mayfair is now home to a branch of The Row, the official store of a New York-based label headed by sisters Mary-Kate and Ashley Olsen. Tween icons of the early 2000s when they worked as child actresses, the two sisters have since turned their talents to fashion design, and were in London to welcome fans and admirers as they opened the new branch of The Row. The store deals in the sort of high-class fashion accessories that the Olson twins and their label have become known for. The building that now houses the boutique was once an art gallery, and this is fitting as The Row has a certain artistic flare to its work. The bold but minimalist designs that it has to offer are the sort of things that catch the eyes of dedicated fashion enthusiasts, who are willing to pay considerable sums for the latest designs from the Olson twins: the sisters' designs regularly go for more than a thousand pounds.

The Row: Inside the London Store

The line originally made its name by taking everyday fashions and perfecting them, so that a humble white t-shirt could be re-invented as a luxurious crepe garment costing more than £200. This mixture of the everyday and the extravagant still characterises the line, and fashionistas of Mayfair and the wider London area can now visit The Row and see the collection for themselves. The collection tends to favour hues such as black, white, grey and beige that are easy to fit into a wide range of different ensembles, with elegance of form triumphing over eye-catching hues. British shoppers who were curious about the all-American world of The Row will now be making eager visits to the London branch, and seeing for themselves what the Olson twins have come up with for the dedicated fashionista.

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Tom Ford Comes To London

Tom Ford Comes To London

London beauty retailers may have to up their game with the news that Tom Ford has chosen to launch his first beauty shop in London.

  • Shop
First Irish shop for US retailer's Anthropologie in Belfast

First Irish shop for US retailer's Anthropologie in Belfast

If you are a lover of chic, style and elegance than you will love the Anthropologies stores. This brand of stores created to fit that woman who finds it hard to find what she would wear or want to reflect in a world full of trends.

  • Shop
Lidl: Living Wage and Central London

Lidl: Living Wage and Central London

The first supermarket to adopt the Living Wage, Lidl also plans to open 300 small to medium-sized locations in the heart of London.

  • Shop
555 Thomas Cook Shops are Re-opening in the UK

555 Thomas Cook Shops are Re-opening in the UK

The UK has seen the demise of a number of high profile high street names in recent years- the likes of Woolworths and BHS come to mind – but in the autumn of 2019, perhaps the most emotional to date is the collapse of Thomas Cook.

  • Shop
The Row Mayfair: The Olsen Twins' Fashion Boutique Comes to London