Whilst washing wine glasses by hand without breaking them is often mission impossible, you wouldn't think of putting them in a dishwasher - particularly as those who have tried it know the 'smashing' result. One of them, the American Gary Rose, had the idea of creating the Tether. This flexible, fun fastener lets you fix the foot of the glass to one of the dishwasher racks. That way, it doesn't move during washing and so doesn't hit other items of crockery or glassware.
Developed by Quirky, more than 75,000 units have already been sold in the e-shop. Sold in a pack of 4, it costs 12.99 dollars (around 9.60 Euros).
The Quirky platform is an alternative for amateur or more serious inventors. The principle is based on the possibility for anyone to share a product idea. The idea is then put to the user community, who decides whether they want to see the product on sale. If the opinion is positive, the company organises the design, manufacture and distribution of the new product, in partnership with the users. The profits are then shared with the different inventors. In addition, consumers can see the number of units sold, the design and manufacturing time, the different contributors, revenue and the number of people who voted for the idea.
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Zara, the fast-fashion retailer which hail from Spain has always had a flexible business model. They are able to respond quickly to fashion trends, the weather and they are able to turn stock around quickly, which all work to keep the customers coming in.
