Never without a new idea, the designer, Marc Jacobs, will open a pop-up store in the heart of New York tomorrow, for three days. Created for the launch of Fashion Week, this event also celebrates the launch of the brand's new fragrance, "Daisy". Whilst the store offers luxury items, perfumes and accessories, nothing can be bought with credit cards, cheque books or dollars. To purchase one of the articles, you have to give something of yourself and show your communicating talents as the brand offers its products for a message and a photo posted on the Twitter, Facebook and Instagram pages dedicated to the Daisy Marc Jacobs Tweet Shop. The most creative and audacious will even win a luxury item from the new collection.
Increasingly widespread, this type of marketing campaign is now found in all kinds of sectors. The video games editor, Sony Computer Entertainment, distributed sandwiches for messages posted on Facebook or Tweeter, for the future launch of its God of War game, Ascension.
* Illustration from the Marc Jacobs website: http://www.marcjacobs.com/
News in the same category
Stockbridge, Edinburgh is going to get it's very own vegan womenswear shop soon. Treen, as it will be named will stock will offer a range of clothing that hails from brands that can demonstrate the positive impact they have had on the fashion industry.
This is a win-win situation: Sainsbury's has space left in its stores, and Argos wants to offer more convenience to its customers. Ten Argos outlets will open in Sainsbury's locations within the next few months.
Retail giants Tesco and Carrefour have announced a strategic alliance aimed at reducing costs and lowering prices to their customers.
Long Eaton, a town which is located about seven miles from Nottingham, has been announced as the location for the first furniture factory outlet run by Sofa Brands International.
