It is unclear why the team behind the popular confectioners have made this decision but a newspaper article dated from July 2017 alluded to reductions in sales since the announcement of the EU referendum vote. At the moment in time, it does look as if the traditional sweet shop will still be operating online, so all is not lost for fans of the sugary treats.
Back in July 2017 Martin Bennett, owner of The Treat Kitchen, went to the press to try and encourage the public back into the shop. He admitted that sales in their Nottingham store had fallen by 10% following the decision to leave the European Union and the subsequent uncertainty that followed. He also claimed that the Brexit process had forced the costs of his products up. The chocolate that he sourced from Belgium, for instance, had risen in price by 10-15% because of the falling value of the pound. Clearly, Brexit is still not resolved and uncertainty still abounds, which could be the catalyst for the decision to close the Nottingham store and focus on the online part of the brand.
The Treat Kitchen was, unfortunately, the last traditional sweet shop in Nottingham. Those in the city don't need to be too despondent, however, because the store will still be online, allowing everyone throughout the country to get a hold of their sugary treats. They have a full range on offer on the website, with the ability to browse through products by range enabling users to see exactly what they would like to order. They have plenty of vegan sweets to choose from, a range of make your own treats and plenty of products designed to be given as gifts. They also sell to the trade through their website, you never know you might see their range in other stores.
The Treat Kitchen originally opened as a traditional sweet shop in Nottingham in 2014. From there, they grew to open 2 more city centre stores, grew their online store, started a wholesale range and built a partnership with notonthehighsteet.com. The team are incredibly proud of what they have achieved and whilst the closure of the store in Nottingham will be sad for the city, there is no need to worry about The Treat Kitchen brand.
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