The Channel Islands mobile operator is offering its customers a brand new shopping experience: immersion and interaction. Lisa Mclauchlan, Head of Commercial Operations of Sure Jersey, explains the concept in a few words: "The store is designed in a series of zones, each one giving our customers access to the services they need during their visit, they can be in and out quickly if they want or can spend more time with our staff finding out about our products and services". Indeed, when walking into the store, that's what you'll notice first: the touch totem, composed with three 55-inch touch screens. It's the point of sale.
There, customers can compare different phones, offers or products, put together a package and, if they're not completely sure with their choice at the moment, they can email their preferences, think about it, then complete the order online later if they want. There's also a large video strip that runs alongside the walls to enhance the sensation of immersion. The whole point of this Sure store is to minimise the waiting time as much as possible but, should you have to wait a little, the staff will guide you to the lounge and offer you a pleasant seat, a drink and an iPad if you don't watch TV. This unique store is already a success and Guernsey and the Isle of Man should be the next locations within a few months.
*Photo: via Retail Magazine
News in the same category
Ambitious new plans for phase two of the project to regenerate Glasgow Harbour into a state of the art leisure and shopping outlet, have been submitted to Glasgow Council for the Peel Land and Property Group, by their partners Glasgow Harbour Ltd.
Since first opening in June 2017, the new Norfolk Premium Outlets mall has quickly established itself as a prime shopping location with a host of well known, top quality brands among the fifty shops that are currently open.
The north London suburb of Chelmsford has seen its share of grandeur in the past. It’s recorded that King Henry VIII sometimes stopped here on his summer progress in the 1620s.
The very first Poudland store opened in December 1990, in Burton-upon-Trent. Now the discount retailer counts about 550 stores, for the UK only. It entered the stock market in March 2014. And just passed the £1 billion sales mark.