Sainsbury's already provides various accessibility services to deaf or hard of hearing people, such as hearing loops, or the Text Relay service, available 24/24, all year long. But it may not be enough when you need to contact the retailer's customers service for an information or an advice and can't rely on anyone around you at that time. So, to always make its best to improve its customers experience, Sainsbury's is innovating with a partnership that enables British Sign Language (BSL) users to reach instantly its staff: SignVideo.
SignVideo was created more than ten years ago by Jeff McWhinney, hearing-impaired himself, to reach equality between the deaf and hearing people. The company works for various national institutions, councils or banks and, for the first time, is now partnering with a food retailer. Their secure video interpreting service will enable Sainsbury's deaf customers to converse with the call centres, using a free link on the website Help page. It offers many options (from online orders to various enquiries) and will be accessible from Monday to Friday, 8am-6pm.
*Photo: www.sainsburys.co.uk
News in the same category
Before the end of 2015, Nestlé Japan plans to install humanoid robots, named Pepper, in its stores. Capable of understanding and interacting with humans, they advise clients on the brand's products and coffee machines.
Several consumer associations met to launch an awareness campaign about the origin of meat in transformed products, with the hope of changing European legislation.
Asda and the Social Investment Scotland just redistributed £172,000 from the supermarket's carrier bag funds, helping various community projects across Scotland.
Having worked on this project for 3 years, the Danish beer brand, Carlsberg recently presented its future bottles and capsules. Made from sustainable wood fibres, the Green Fiber Bottles should be 100% biodegradable.
