The origins of Sainsbury’s supermarkets goes all the way back to 1869, and the first branch of their grocery store was located on Drury Lane in London. John James Sainsbury had a vision of providing multiple outlets with the same kind of business model, and the Sainsbury’s brand has been re-designed on a number of occasions in order to remain relevant and competitive. They now have a number of branches across the United Kingdom, and their retail operations have diversified into convenience stores (Sainsbury’s Local) and financial services (Sainsbury’s Bank).
Since the start of the 21st Century, Sainsbury’s has followed the same trend as a number of other supermarkets by increasing their portfolio of convenience stores. In their larger branches, they operate a number of specialised counters for meat, fish, bakery and delicatessen goods – certain stores also offer a party buffet service. To drive grocery sales, they offer frequent discounts when buying petrol and diesel fuel after spending a certain amount in-store or online.
The Let Toys Be Toys Association has just reached an agreement with the Toys’R’Us toy store chain over gendered marketing. The giant has just announced the progressive suppression of separate boy/girl sections.
Specialised in professional deliveries without CO2 emissions, the Cities Fundation deploys its Foodlogica project and its scooters in Amsterdam. Able to transport up to 300 kilos of local products, these bicycles use green electricity.
This is a win-win situation: Sainsbury's has space left in its stores, and Argos wants to offer more convenience to its customers. Ten Argos outlets will open in Sainsbury's locations within the next few months.
Starting this week, Sainsbury's offers to its deaf customers using British Sign Language a new way to contact its call centres. The SignVideo service will be tested in a one year long trial to deliver an immediate communication with the retailer.