Amazon's Prime Now was launched in the US at the end of last year in New York, Miami, or Dallas amongst other cities. It was expected that the service would be extended to other countries and there it is, it just reached London, or at least the central parts of it. The one-hour delivery service is part of the Amazon Prime loyalty program, which is currently cheaper than it usually is. There's an ongoing special offer on the annual membership fee: it's £59 instead of £79 until July 8th. Once a Prime member, you can benefit from various privileges such as movies and TV shows, ebooks, storage and unlimited one-day delivery.
The one-hour option is available under conditions and at additional cost. First you will have to make sure that the service is available in your area, which you can check it here. The 10,000 products includes food, drinks, electronics... the Prime logo marks all eligible items. The order has to be over £20 and it costs £6.99 to be delivered within 60mn. Still, you can choose a two-hours or same-day delivery, free of charge. The same-day delivery covers the day from 8am to midnight. Amazon, which will celebrate its 20 years next week, intends to provide the one-hour option in more and more areas of London and then more cities in the UK in the coming months.
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