However, as part of the shopping centre's ongoing programme of refurbishment, the retailer will be moving to a new, 9,110 square foot space in a more prominent position. The new anchor store will be located by the main entrance to the centre and is scheduled to open later this year.
The new River Island store is just one of many new offerings at The Grafton Centre. Legal & General Real Assets and Wrenbridge, who bought the centre in 2015, have spent £28.5 million renovating it, with the final phase of the project about to come to an end. Improvements to the centre, which is just a five-minute walk from Cambridge city centre, have included the construction of a new glazed roof and the creation of a dedicated dining quarter. A number of new stores have opened, including a branch of Decathlon, the French-owned sports clothing and equipment chain. A new Pure Gym is also set to open there by the end of 2018.
River Island isn't the only retailer to have upgraded to a larger space either. Costa Coffee has moved to a space twice the size of its original premises, while H&M has relocated its clothing store and opened a new H&M Home store next to it. Whilst Debenhams will remain in its original location, it will be transformed into a digitally-enhanced "Beauty Halls of the Future".
At the end of September, River Island announced its profits had dropped by 40 percent in the year to December 2017, while sales fell by 3 percent in the same period. However, the retailer has been investing heavily in developing its online platform. It's also continuing to invest in its bricks-and-mortar stores. In April 2018, the company announced that it would be opening five new flagship shops before the end of the year, the first of which opened that month, at the White Rose Shopping Centre in Leeds.
In addition, River Island expanded its product offering last month, launching a new 165-piece homeware collection to complement its clothing ranges.
News in the same category
During the next New York Fashion Week, the designer, Marc Jacobs, is opening a pop-up store called Daisy Marc Jacobs Tweet Shop. Inside, purchases can be paid for by posting a message on Twitter, Facebook or Instagram.
Argos launched the first click & collect service 15 years ago. Now, they're the first high street retailer to offer a same-day delivery service nationwide, just in time for the festive season spree.
Vegans in Chester can rejoice at the opening of Vegan Deva, a new cafe an shop that is designed to appeal not only to diners but also to vegans whose lifestyle choices extend beyond food.
Primark, the Irish fashion retailer, opened a brand new outlet in Belfast, allowing the company to widen its reach in the city. Located in the heart of Belfast, the store is expected to create 70 new jobs that were lost to the August 2018 fire.