The renowned US beauty brand is opening a new shop in Manchester, and their location of choice will be Arndale shopping centre. The store will open later this autumn and will be taking up the spot left by the former Clinton Cards shop, located on the shopping centre’s ground floor. As it is the standard in other Morphe shops, customers shopping at the Arndale branch won’t just be able to buy their favourite make-up products, but will also get personalised advice and demos by trained make-up artists and beauty experts.
In only a few years, Morphe has earned a reputation for being the make-up brand for Millennials and has a strong profile among beauty bloggers and Instagram influencers. Speaking about the famous brand’s latest move, its general manager said that Manchester had been chosen because of its strategic location in the heart of the UK and due to its young population and vibrant shopping scene. Morphe has already announced some collaborations with some big-name influencers.
The soon-to-be-open Manchester shop will be a welcome addition to the beauty brand’s other UK locations. Until now, there were only three other Morphe stores in the UK: one in London, one in Liverpool, and another one in Birmingham. The Arndale centre shop will be Morphe’s second location in the Midlands. According to the brand’s spokesperson, Morphe is aiming to increase its total store count to 50 by the end of the current year.
News in the same category
Big discount retailers continue to change the face of UK high streets, with Bargain Buys opening a large store in Fox Den Road, Stoke Gifford, Bristol. Their third in the Bristol area this year.
The Let Toys Be Toys Association has just reached an agreement with the Toys’R’Us toy store chain over gendered marketing. The giant has just announced the progressive suppression of separate boy/girl sections.
The Sainsbury's company is testing a system to eliminate all food wastage in one of its supermarkets. Having donated part of its foodstuffs, the rest is recycled to cover the store's energy needs.
Smaller Footprints is a new shop in Clifton in Bristol with a zero waste ethos at its heart. Located in Regent Street, the new shop offers a varied range of food and non-food items packaging free.
