The renowned US beauty brand is opening a new shop in Manchester, and their location of choice will be Arndale shopping centre. The store will open later this autumn and will be taking up the spot left by the former Clinton Cards shop, located on the shopping centre’s ground floor. As it is the standard in other Morphe shops, customers shopping at the Arndale branch won’t just be able to buy their favourite make-up products, but will also get personalised advice and demos by trained make-up artists and beauty experts.
In only a few years, Morphe has earned a reputation for being the make-up brand for Millennials and has a strong profile among beauty bloggers and Instagram influencers. Speaking about the famous brand’s latest move, its general manager said that Manchester had been chosen because of its strategic location in the heart of the UK and due to its young population and vibrant shopping scene. Morphe has already announced some collaborations with some big-name influencers.
The soon-to-be-open Manchester shop will be a welcome addition to the beauty brand’s other UK locations. Until now, there were only three other Morphe stores in the UK: one in London, one in Liverpool, and another one in Birmingham. The Arndale centre shop will be Morphe’s second location in the Midlands. According to the brand’s spokesperson, Morphe is aiming to increase its total store count to 50 by the end of the current year.
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