The fashion retailer are really boosting their presence in the London area with a move into the shopping centre, which is one of the biggest in Europe. This is a move that can only help the Ted Baker brand grow even bigger.
The Westfield Stratford City shopping centre in London is due to undergo a major expansion. the group behind the shopping centre presented their plans last year which includes an expansion to the centre covering 14,500 square metres. This will allow space for an extra 75 stores and dining establishments. It seems like opening a store in the shopping centre at the current moment in time could well be a smart move for Ted Baker.
The new store in the Westfield Stratford City shopping centre will have plenty of merchandise available for customers to peruse and will also offer a click & collect service. This type of shopping, which allows customers to choose an item online and pick it up in a store rather than wait for delivery, has grown in popularity in recent years. The ability to offer this service will certainly help Ted Baker grow their brand in the London area.
The new stored will be located downstairs in the Westfield Stratford City shopping centre. It will be positioned near other fashion brands such as Superdry, Lacoste, New Era and True Religion. The store will feature all the usual high-end dresses, skirts, tops, bags and purses that customers of the brand will have come to expect and will no-doubt look as stylish as all their other stores do.
As a brand, Ted Baker really are succeeding in womens fashion at the moment. When they started, originally, however in 1988, they only made men's shirts and their brand would mostly be found in department stores. This is where they initially gained their traction into the company they are known as today. In fact, they didn't even start to make womenswear until 1995. Once they grew into this market, the brand started to further their horizons and started to open stores in other countries. They now have stores in over 35 countries around the world and they even opened a store in New York.
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