It may already have happened to you: you placed an order online, choose the 'Click and collect' service but were unable to retrieve your purchases and claimed for a refund instead. But, as Doug Gardner, River Island CIO explained to the Retail Gazette: “We have a number of click and collect orders that customers have paid for and are subsequently unable to collect from store. The rigours of modern life mean that it is not always convenient for them to make the time to go and receive their goods, and, in order to avoid simply refunding the customer, we found the solution offered by Shutl highly effective in terms of customer convenience and saving sales.”
That's why River Island is now offering another option: the 'Click and don't collect' service. The retailer has partnered with delivery company and “fulfilment specialist” Shutl. If you find yourself unable to collect the items you ordered on River Island's online store, this service allows you to get your purchases delivered within 90 minutes, or whenever it's more convenient for you. 'Click and don't collect' cost £4.95 per delivery and is available nationwide.
Photo: Dorsetdude via Wikicommons
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