Boston, 1991. Lev Glazman and Alina Roytberg own a small apothecary where they sell natural care products coming from all around the world. Two years later, they create their own line of artisanal soaps: triple-milled, based on vegetable and shea butter, these oval-shaped soaps are carefully hand-wrapped in a delicate luxury paper. The Oval Soaps line will meet an unexpected success not only in the US but overseas too. That how Fresh was born.
Glazman and Roytberg expanded their skincare line and developed bodycare, fragrance, haircare, candles, all based on natural ingredients. Almost 25 years later, Fresh is part of the LVMH group and its products are available online and in more than 525 department stores over the world. But there are only 18 Fresh standalone stores. The first (and only) Fresh store in the UK opened in London 10 years ago, on Marylebone High Street.
It's time for a second one: Fresh's flagship store will open this November on Monmouth Street, in London's Seven Dials. The boutique will sell all the products from Fresh different lines (skincare, candles, perfumes,...) in its trademark clean and relaxing atmosphere.
*Photo: LVMH
News in the same category
At first read, the headline seems to bode more gloom and doom for the UK retail sector, but all is not as it seems. M&S are in the midst of a major restructuring programme, which has already seen the closure of 35 stores in 2018.
The retail sector in the UK suffered another blow with the announcement of the closure of the well-known toy supplier Toys R Us. With the loss of 3,200 jobs across the country. The economy will no doubt be felt keenly this year.
Argos launched the first click & collect service 15 years ago. Now, they're the first high street retailer to offer a same-day delivery service nationwide, just in time for the festive season spree.
This means that some Londoners (and soon all of them) can benefit from Amazon's one hour delivery service on a selection of more than 10,000 products.
