Boston, 1991. Lev Glazman and Alina Roytberg own a small apothecary where they sell natural care products coming from all around the world. Two years later, they create their own line of artisanal soaps: triple-milled, based on vegetable and shea butter, these oval-shaped soaps are carefully hand-wrapped in a delicate luxury paper. The Oval Soaps line will meet an unexpected success not only in the US but overseas too. That how Fresh was born.
Glazman and Roytberg expanded their skincare line and developed bodycare, fragrance, haircare, candles, all based on natural ingredients. Almost 25 years later, Fresh is part of the LVMH group and its products are available online and in more than 525 department stores over the world. But there are only 18 Fresh standalone stores. The first (and only) Fresh store in the UK opened in London 10 years ago, on Marylebone High Street.
It's time for a second one: Fresh's flagship store will open this November on Monmouth Street, in London's Seven Dials. The boutique will sell all the products from Fresh different lines (skincare, candles, perfumes,...) in its trademark clean and relaxing atmosphere.
*Photo: LVMH
News in the same category
If you are a lover of chic, style and elegance than you will love the Anthropologies stores. This brand of stores created to fit that woman who finds it hard to find what she would wear or want to reflect in a world full of trends.
2018 has not started in the best way for the retail brand H&M with controversy surrounding their clothing advertisements and now bad news about their performance in 2017 as shoppers move online and stores struggle to attract large numbers of customers.
If you’re Scots, enjoy a little sleuthing, and are a lover of doughnuts, put on your trench coat and head for Edinburgh. Rumours abound that Krispy Kreme, that famous glazed doughnut manufacturer and retailer, is about to open a second outlet in the city.
The success of the Harry Potter franchise shows no sign of abating with The Cursed Child play and new films. Now this is being capitalized on in York with a new wizard shop due to open soon in the Shambles.
