While the main Zara store at Westfield Stratford City is closed for refurbishment, the brand has opened a pop up store which has been designed mainly to assist with click and collect orders. The pop up store, which will be open until May, will also allow customers to buy items online while they are actually inside the Zara store. All of the shop assistant will have devices to help customers choose when they want to collect their order. Their click and collect operation will be extremely fast with customers who place an online order before 2pm being able to collect their order on the same day.
Customers will be able to scan items of clothing that they like using information screens that are embedded into the mirrors in the store. The screen will then pull up information about the item including available sizes and will also recommend other items that would co-ordinate with it. The pop up store will offer customers a selection of ways to pay for items including by mobile phone, through the Zara app or by using a self-checkout machine.
The chairman of Inditex, the owners of Zara, has said that he views this click and collect concept as another step towards integrating the Zara online presence with their physical stores. Pablo Isla went onto to add that this integration will define the brand's business identity.
Following its refurbishment, the Zara flagship store in Westfield Stratford City is expected to reopen in May 2018. It is expected to incorporate many of the innovative ideas that are featured in the current pop up store and will include an area specifically to deal with click and collect orders.
News in the same category
Vegans in Chester can rejoice at the opening of Vegan Deva, a new cafe an shop that is designed to appeal not only to diners but also to vegans whose lifestyle choices extend beyond food.
Lush has designated a whole floor of its new Liverpool store as a Christmas Concept Shop for 2019, describing it as the "ultimate gifting experience" for the festive season.
This means that some Londoners (and soon all of them) can benefit from Amazon's one hour delivery service on a selection of more than 10,000 products.
The Sainsbury's company is testing a system to eliminate all food wastage in one of its supermarkets. Having donated part of its foodstuffs, the rest is recycled to cover the store's energy needs.
