Click and Collect Innovation for Zara

Click and Collect Innovation for Zara


Shop

Shoppers at Westfield Stratford City are the first to experience an exciting new concept store from Zara.

Pop Up Store

While the main Zara store at Westfield Stratford City is closed for refurbishment, the brand has opened a pop up store which has been designed mainly to assist with click and collect orders. The pop up store, which will be open until May, will also allow customers to buy items online while they are actually inside the Zara store. All of the shop assistant will have devices to help customers choose when they want to collect their order. Their click and collect operation will be extremely fast with customers who place an online order before 2pm being able to collect their order on the same day.

Recommendations

Customers will be able to scan items of clothing that they like using information screens that are embedded into the mirrors in the store. The screen will then pull up information about the item including available sizes and will also recommend other items that would co-ordinate with it. The pop up store will offer customers a selection of ways to pay for items including by mobile phone, through the Zara app or by using a self-checkout machine.

Integration

The chairman of Inditex, the owners of Zara, has said that he views this click and collect concept as another step towards integrating the Zara online presence with their physical stores. Pablo Isla went onto to add that this integration will define the brand's business identity.

Future Plans

Following its refurbishment, the Zara flagship store in Westfield Stratford City is expected to reopen in May 2018. It is expected to incorporate many of the innovative ideas that are featured in the current pop up store and will include an area specifically to deal with click and collect orders.

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Northern Ireland to Receive its First Hobbycraft Stores

Northern Ireland to Receive its First Hobbycraft Stores

Hobbycraft, the established chain of hobby supply stores, will be opening its first Northern Ireland location with Hobbycraft Newtownabbey. There are plans for a second store to follow.

  • Shop
Vinyl Outlets in London to satisfy Diggers Delight

Vinyl Outlets in London to satisfy Diggers Delight

Music has often taken influences from the past and now this retro trend has been extended to how to listen to music with an unexpected upsurge in the popularity of vinyl records.

  • Shop
London : H&M Home - New Store

London : H&M Home - New Store

H&M have opened a new H&M home branch on Regent Street, London, which looks set to become a favourite spot for those seeking new interior décor.

  • Shop
Part of the stock of unsold luxury brand items incinerated each year

Part of the stock of unsold luxury brand items incinerated each year

For a question of image, most luxury brands don’t tend to reduce prices for their collections. So after a few private sales and some resale abroad, articles are simply destroyed, recycled or incinerated.

  • Shop
Click and Collect Innovation for Zara
Chain stores related to the news
Zara
  • 66 store Zara listed
  • 23 customer review on our website
> All news Zara