Though Microsoft sells products and services to the world, it’s physical presence has always been miniscule outside North America. Except for a store in Sydney, Australia and now this London store, Microsoft does not have a proper store outside of the United States and Canada. This three-storied space will be open throughout the week. Click and collect option is there, which means you could order a particular product online and pick it up in person at the store. There is a concierge too where you could register for Answer Desk appointment or a workshop.
This new London store enables the company to share the absolute best it could offer to the people in London. The goal is not just to sell stuff to people, but also serve as a place where people could learn new skills, businesses could flourish, and the company can create long-term connections with the people in the neighbourhood.
This London store is an all-encompassing Microsoft store offering something for everyone – including a gaming lounge so that people could experience new games, a theatre to learn about the latest subjects, a helpdesk that enables seeking assistance from Xbox PCs and a dedicated business area. There is also a McLaren Senna hypercar to give visitors a demo of the Forza Motorsport 7 game. The space also has a photo gallery.
The theatre has been mainly designed for students, teachers, small businesses, and parents. It would host free summer and coding camps, SMB Wednesdays and STEM Saturdays.
Answer Desk would be Microsoft’s one-stop-destination for technical queries, repairs and troubleshooting. Consumers can get assistance with any Microsoft service or product irrespective of its purchase location or brand – including Dell, Lenovo, and HP.
The lounge has been designed to showcase the latest and greatest PC and Xbox games, and lets patrons try the latest titles out. The venue is also equipped to host e-sports gaming competitions.
This space has been designed primarily for businesses to experience the newest technology that they may want to incorporate.
After Satya Nadella took charge as Microsoft’s CEO in 2014, the company has seen some substantial changes in plans and strategies. This London store clearly demonstrates what Satya Nadella’s reinvented Microsoft will be like.
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