It all began when Alexa Chung was spotted wearing a 70s-inspired suede skirt from Marks & Spencer, last year. It led to a huge demand for the skirt, and probably to the idea of a collaboration with the British style icon as well. "Marks & Spencer’s history is vast and quality design has always been paramount; therefore, using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart" explains Steve Rowe, Marks & Spencer's head of general merchandise.
Alexa Chung's collection is voluntarily based on the company's apparel archive, which she revisited with new colours, fabrics and her sense of modernity and style: "I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."
The collection, accurately named Archive by Alexa Chung, will feature 31 womenswear items, including the pale pink blouse pictured above. For further details, we will have to wait until the collection is unveiled, and that's only in April. It will then be available online and in selected stores. One fact to be noted is that Alexa Chung will also be the director of the Archive collection launch campaign.
Photo: Marks & Spencer
News in the same category
You can now transform your iPhone or Samsung Galaxy into a taser with the new protective shell developed by Yellow Jacket. Another feature of this defensive arm: it can also be used as an emergency battery for the telephone.
Protein-enhanced snacks usually lose in taste what they gain in protein. Here, the Cocoa+ protein bar promises a delicious chocolate and tons of benefits.
Sainsbury's Entertainment On Demand just relaunched its music platform last week with a new design, mobile optimisation and Nectar points.
Can you remember click pens from your childhood? You know, the pens which had about 10 different colours and you had to click the tab down into place to select the colour you wanted to use.
