The outlet will be the first of the new prototype Abercrombie & Fitch stores to be sited in the UK, offering customers the latest innovations to enhance their shopping experience. Situated on Upper Peel Avenue within the Intu Trafford Centre in Stretford the modern layout will allow customers to control the lighting and even the music in the fitting rooms to suit their mood. Abercrombie & Fitch are geared to the younger market and will be providing phone charger units in the store to keep those batteries topped up.
Founded in 1892 Abercrombie & Fitch offers upscale casual clothing which has become much liked by the millennial generation. With their new fashion outlet in Stretford at the Intu Trafford Centre customer experience will be at the fore of the design, with the aim to fully engage the customer and improve the clothes trying experience. The high street visit is about seeing and feeling the product, the one area where the online experience can not compete. By modernising this approach Abercrombie & Fitch will look to the young, vibrant city of Manchester to lead the way in updating our approach to offline shopping.
Abercrombie & Fitch offers fashion for men and women, fashion geared to the young, vibrant consumer. From jackets to jeans, dresses to shoes, Abercrombie & Fitch has the styles, colours and fits for everyone and for all season round wear. By visiting their new store at the Intu Trafford Centre in Manchester customers will see first hand the superior clothing from the American brand. Previously only on the prestigious Saville Row in London, this new prototype store will bring another well known brand to the largest shopping centre in the North West.
With excellent travel links the Intu Trafford Centre offers an enjoyable day out amid the luxury of its marble halls and unique architectural design. By opening just their second UK store at the centre Abercrombie & Fitch aim to reach out to the shopping trends of a young and vibrant city, a city which has seen much regeneration in recent years. The modern store will be innovative and will look to appeal to the younger shopper who wants to enjoy their shopping experience.
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