Just as SodaStream has succeeded in entering kitchens with its machine to transform tap water into soda, The Coca-Cola Company also wants a share of the market. The Israelian brand has convinced increasing numbers of consumers to make their own soft drinks at home with the argument of the ecological impact of reusing a single bottle. SodaStream competes against the leaders PepsiCo and the Coca-Cola Company in the soft drinks market and also in sparkling water and fruit juices.
With one of the world's most appreciated and controversial brands, the red and white giant has just increased its investment in the US company, Green Mountain Coffee Roasters. This partnership will create a range of soft drinks machines that will let consumers make the company's different drinks. These will include drinks and sparkling water such as Coca-Cola, Fanta, Sprite and Dasani, and also energy drinks (Powerade, Monster, Aquarius...), tea (Gold Peak, Honest...) and fruit juice. The Coca-Cola Company includes brands such as Minute Maid, Lipton Iced Tea and Burn.
According to the Group, the machine should be sold during 2015 in the USA, before being rolled out internationally.
News in the same category
This is pure genius: Nails Inc. just released a nail varnish in a spray can, making the manicure a fun beauty routine, as simple as a pshtt.
Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.
For the US Company, Harmonized H2O, the body's cells are made of frequencies that can be rebalanced. Thus the sun cream, UV Neutralizer, is aimed at cells filled with water to counter-balance the effects of the sun.
Sainsbury's Entertainment On Demand just relaunched its music platform last week with a new design, mobile optimisation and Nectar points.
