Being 131 years old and not looking like it is an endless challenge: that's definitely something Marks & Spencer won't deny. This 70's suede skirt for example, was an unusual design (and price) for a brand that is more likely focused on comfort and conventional looks. Still, it made quite a statement and many celebrities have proudly worn it on public events. M&S is now exploring new horizons with its Limited London (for Limited Edition) collection which is going to be launched next month across the UK.
First interesting point: this collection is made with reused fabrics, following the retailer's ethical Plan A. The way the clothes are manufactured reduces the amount of water and energy used in the process. Cotton and polyester are among the recycled fabrics employed to create the collection. Second point, aka the icing on the cake: the design is inspired by "the vibrant London fashion scene" and is in total contrast with what we have come to expect from Mars & Spencer.
Audacious cuts, funky prints and vivid colours are the main features of this capsule collection. The 16 trendy pieces will be available online and in selected stores in June. It's a risky business but it's good to step out of the comfort zone sometimes.
*Photos: via Harper's Bazaar
News in the same category
Fashion and homeware Matalan diversifies its offer by launching a new online store: Matalan Direct, which focuses on home furniture only.
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
After its "Brazil" collection, the O.P.I. nail varnish brand will make summer sparkle after signing a partnership with Coca-Cola. Seven shades with the names of famous sodas from the American giant will be sold from next June.
For the US Company, Harmonized H2O, the body's cells are made of frequencies that can be rebalanced. Thus the sun cream, UV Neutralizer, is aimed at cells filled with water to counter-balance the effects of the sun.