Located in the iconic grade II listed Royal Exchange building, the 3,000 sq ft store will be their fourth outlet in the UK, having previously opened stores in Chester, Nottingham and Altrincham. Offering a wide range of homeware items, furniture, kitchen products, toys, hobby crafts and more. Sostrene Grene stock stylish, affordable items based around minimalist Scandinavian design. They aim to bring a little bit of Danish “hygge” to their Manchester store, with subdued lighting and classical music adding to a shopping environment which makes you feel calm and content.
Sostrene Grene was founded in 1973 by husband and wife Knud Cresten Vaupell Olsen and Inger Grene in Aarhus, Denmark. They wanted to create a new shopping experience, one centered around creativity and inspiration, combining music, storytelling and attractive product displays. A Sostrene Grene store is based on the concept of “the wonderful world of Anna and Clara”, two sisters who represent the values of the company founders. Sostrene Grene translates in to English as the Grene Sisters and their in-store world sees displays of colourful products positioned within wooden crates set to a classical background.
Sostrene Grene offer their customers a wide range of home and lifestyle products suitable for all the family. Whether you are looking for your own home or for ideas as gifts, a visit to Sostrene Grene will provide you with inspiration for all your rooms as well as for crafts, toys, children’s products and speciality food items. Sostrene Grene introduce new products every week, giving their customers something fresh to engage with on every visit. The new store opens in time for Christmas and as well as gift ideas it will stock wrapping paper and Christmas decorations.
Sostrene Grene have over 200 stores across the world, with Manchester set to be the latest addition. To celebrate the store’s opening the first 144 customers are to be offered a voucher for one of the brand’s Bow chairs which can be redeemed at a later date. These are likely to be snapped up fast if the opening of their other Manchester based store in Altrincham the previous year is anything to go by, where hundreds of customers eagerly queued to experience a slice of Scandinavian design.
News in the same category
Having opened a new store in London, Microsoft now has a brick-and-mortar setup for the first time in Europe. It's located right in the centre of West End, London on Oxford Circus corner – a spot that is frequented by close to 600,000 people every day.
River Island is one of the most well known high street brands in the UK, usually associated with fashion. It has recently been announced that the brand is now offering a homeware range, similar to other popular high street clothing brands.
The Swedish furniture giant plans a new store format to get closer to its UK customers. The first Order and Collection Point should open its doors in Norwich, next November.
Baptised Undiz Machine, the new store concept by the saucy lingerie brand lets clients chose a product on the connected terminal. It then arrives, propelled in a capsule, through the store in transparent tubes.