This incredible project is called Waste Less, Save More and has been launched last week by Sainsbury's, a company apparently determined to reduce food wasting as much as possible: an average family in the UK throws away the equivalent of £700 of food every year. That's 7 million tonnes of food and drink for the whole country. Sainsbury's Waste Less, Save More is a five year plan, divided into three main phases: Committing £10 million over five years to tackle household food waste and more, Will spend £1 million transforming one UK town as a test bed for innovation in 2016, Will develop and share findings with other communities in subsequent years.
The company is looking for a town, city or borough counting 15,000 to 300,000 inhabitants and a Sainsbury's location within a 5 mile radius. The selected municipality will be given a £1 million investment to test the various initiatives to fight food waste, including fridge innovations for the home to track when food is beginning to go off, talking bins that give tips as rubbish is put in them or new packaging to keep products fresher for longer. If you're interested in nominating your community, you have until Friday 30th October to apply. The town selected to become the Waste Less, Save More “pilot” will be announced on December 1st, 2015.
*Photo: Sainsbury
News in the same category
Smaller Footprints is a new shop in Clifton in Bristol with a zero waste ethos at its heart. Located in Regent Street, the new shop offers a varied range of food and non-food items packaging free.
Do you live in Cardiff? Are you a fan of healthy food that tastes delicious and looks appealing? Do you appreciate the German Doner Kebab brand? Then we have great news for you!
Retail giants Tesco and Carrefour have announced a strategic alliance aimed at reducing costs and lowering prices to their customers.
The aim of the SILO locavore restaurant: take food back to the pre-industrial era. Between making ingredients (flour, cream, bread...), bills by mail and removing intermediaries, the chef, Douglas McMaster wants to reduce his waste to zero.
