Dairy farmers have been strongly expressing their worry about lower milk selling prices lately, questioning large supermarket chains: farmers receive 23.01p for each litre, but it costs them 30p to 32p to produce. Morrisons is the first to react and announced last week the creation of a new milk brand to help dairy farmers. Morrisons Milk for Farmers will cost an extra 10p for each litre, compared to their usual milk brand: a Milk for Farmers four-pint bottle will cost £1.12 instead of 89p. Every single additional penny is directly donated to the dairy farmers, giving the choice to Morrisons customers to support them or not.
Morrisons initiative has been welcomed by the National Farmers Union (NFU), wishing for a growing awareness of their concerns. "We recognise that the current market for liquid milk is impacting on hardworking dairy farmers and their families" said Martyn Jones, Morrisons Corporate service director. "We want to reassure the industry that the retail price we charge for Morrisons milk reflects the highly competitive retail market. It is not linked to the price we pay our milk suppliers." Morrisons Milk for Farmers will be available for purchase this autumn.
*Photo: International Business Times
News in the same category
For 10 years, H&M has got friendly with haute couture by launching a capsule collection with a designer each year. After Karl Lagerfeld, Versace and Isabel Marant, the ready-to-wear giant gives free rein to Alexander Wang.
If having after work drinks in a mist of alcohol sounds appealing to you, you still have a few months left to enjoy it at the Alcoholic Architecture, in London.
To use alone or as a couple, the B.Sensory vibrates as the user reads. A sex-toy connected to a platform of erotic stories, the Little Bird is activated by a simple caress or a blow on the screen, depending on the book’s sections.
This is pure genius: Nails Inc. just released a nail varnish in a spray can, making the manicure a fun beauty routine, as simple as a pshtt.
