Last year, while shoppers no doubt enjoyed browsing for presents at the old premises of Lush on Liverpool's Whitechapel, they may have found themselves jostling for prime position with other buyers. This year the passion returns but with less need of elbows. The extra space follows a spring-time move to a bigger Liverpool store in Church Street, allowing the cruelty-free cosmetics firm to devote a whole floor to its Christmas goods.
The new Liverpool building is the world's biggest branch, with room for more than nine million bath bombs over three floors! So they can certainly find the space for a Christmas bonanza. Spa treatments and a HairLab are also on offer, turning a visit to Lush in Liverpool city centre into a concept indeed. Spa options include a Lunchtime Treat for busy shoppers, and a Hard Day's Night, while the HairLab's technicians will take customers and their hair on a rewarding journey.
The Liverpool Christmas Concept Shop is bursting with colour, and features festive versions of all the Lush favourites, with plenty of new ideas specifically for Christmas to be unveiled too. Among the glistening piles of bath bombs is a range produced by women at a social programme in Nepal, demonstrating Lush's firm commitment to ethical buying. In addition, its policies on animal testing and the environment help it to maintain a loyal customer base, giving the company the confidence to adopt this new concept in Liverpool.
The store's manager, Sandra Byrne, says that staff are excited by Lush's innovative Christmas Gift Concept Shop, one of only three planned for this year, with the others being in Birmingham and London (Oxford Street). "We love this time of year" she says, adding that it's always an amazing couple of months for them. Sandra is especially pleased that it's happening in Liverpool, which has such a great community feel, and where customers have always helped to provide that magical atmosphere.
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