That’s exactly what jeweller and entrepreneur Kerry Huff has done. Using £150,000 of her own money, and a £50,000 Nat West business development loan, she has taken a 10 year lease on an old shop premises in Sydney Street, North Laine, Brighton. After a complete refurbishment, the shop has become ‘The Crop’, a bespoke jewellery boutique. The Crop offers exclusive handmade jewellery, hand-picked pieces from exclusive brands, and a selection of bespoke homeware, books and art. All picked to compliment her own high quality jewellery, and the company’s stated aim to be ethically responsible.
Having left university with a BA Honours in jewellery design, Kerry has spent the last twenty years building her reputation as one of the jewellery industry’s foremost designers and design consultants. Now, with the birth of the Crop, she has the opportunity to present her own bespoke pieces, and those of other highly talented creative designers and jewellery makers.
On The Crop’s first floor are two additional rooms, which have also been fully refurbished. In keeping with the company’s business ethos, the intention is to attract homeopathy, acupuncture and reflexology therapists interested in opening treatment rooms.
Once considered a slum area of Brighton. North Laine has been transformed into a vibrant, retro-chic, mishmash of over 300 independent shops and studios located throughout its narrow twisting streets. It is the largest area of independent traders on the South Coast of England.
With such a large group of local entrepreneurs selling everything from vintage fashion and Mexican furniture, to metalwork, ceramics, glass, sculpture, and paintings, The Crop is in the ideal place to attract those with a love of chic, handmade, high-end pieces of bespoke jewellery.
News in the same category
Marks & Spencer just launched a brand new loyalty scheme. Called Sparks, this programme enables the members to be "part of something special" rather than just discount offers.
Having discounts when grocery shopping is already great, but what if you could choose the discounted items yourself? Thanks to Waitrose, it's possible and it's a huge success.
At first read, the headline seems to bode more gloom and doom for the UK retail sector, but all is not as it seems. M&S are in the midst of a major restructuring programme, which has already seen the closure of 35 stores in 2018.
With the run up to the holiday season approaching, the financial future is currently looking much brighter for Walmart.
