That’s exactly what jeweller and entrepreneur Kerry Huff has done. Using £150,000 of her own money, and a £50,000 Nat West business development loan, she has taken a 10 year lease on an old shop premises in Sydney Street, North Laine, Brighton. After a complete refurbishment, the shop has become ‘The Crop’, a bespoke jewellery boutique. The Crop offers exclusive handmade jewellery, hand-picked pieces from exclusive brands, and a selection of bespoke homeware, books and art. All picked to compliment her own high quality jewellery, and the company’s stated aim to be ethically responsible.
Having left university with a BA Honours in jewellery design, Kerry has spent the last twenty years building her reputation as one of the jewellery industry’s foremost designers and design consultants. Now, with the birth of the Crop, she has the opportunity to present her own bespoke pieces, and those of other highly talented creative designers and jewellery makers.
On The Crop’s first floor are two additional rooms, which have also been fully refurbished. In keeping with the company’s business ethos, the intention is to attract homeopathy, acupuncture and reflexology therapists interested in opening treatment rooms.
Once considered a slum area of Brighton. North Laine has been transformed into a vibrant, retro-chic, mishmash of over 300 independent shops and studios located throughout its narrow twisting streets. It is the largest area of independent traders on the South Coast of England.
With such a large group of local entrepreneurs selling everything from vintage fashion and Mexican furniture, to metalwork, ceramics, glass, sculpture, and paintings, The Crop is in the ideal place to attract those with a love of chic, handmade, high-end pieces of bespoke jewellery.
News in the same category
Shoppers in Edenbridge in Kent may be able to look forward to making some future savings on their shopping bills if new plans go ahead to potentially open a new Lidl and Home Bargains in the area.
The proposed extension of the Royal Victoria Place shopping centre in Tunbridge Wells, which has already faced a lengthy delay in starting, may not now take place as the centre is now apparently about to be sold for a sum in the region of £100 million.
Independent fashion brand Damaged Society are to open a new shop in Trinity Leeds. The brand stocks a large range of alternative and pop culture fashion for both women and men.
Great news for wine lovers: thanks to Naked Wines and it new ordering service, a good sip of wine is just one text away.
