When Carphone Warehouse was launched in 1989, they solely concentrated on cellular phones to be used in vehicles - they were usually too heavy for people to carry around. As mobile phones have become more portable and widely-used, the retail chain has kept this name, and the company now has a number of branches that are supplemented by online operations. To assist in the expansion of Carphone Warehouse on the UK’s high streets, the business acquired Tandy.
In a similar manner to other stores in this marketplace, Carphone Warehouse also promotes offers for other broadband products - this trend is driven by businesses wanting to be known as ‘Triple Play’ providers (phone, broadband and TV). The business developed Talk Talk Broadband by taking over a number of other providers, and they offer mobile products that include smartphones, laptops and tablet computers. By offering consumer and business contracts in large quantities, they are able to provide their own deals from the major UK mobile networks.