The roots of the Aldi chain can be traced back to 1913 - a small store called ‘Albrecht’ in Germany. As the chain developed, the company eventually split in two, with brothers Theo and Karl Albrecht operating their own versions of Aldi in North and South Germany. Since the split in 1966, ‘Aldi Markt’ and ‘Aldi Sud’ have been legally and financially separate from each other, and the economic climate saw a number of their stores arrive in the United Kingdom.
At the height of their expansion, new Aldi stores were opening in the UK on a weekly basis, and they have a different approach to other supermarkets. To keep costs as low as possible, they rely upon selling as little fresh produce as possible, and they also run minimal advertising campaigns. One of their main strategies is to produce goods that are comparable in design to well-known premium brands, and they often encourage customers to make direct price comparisons for their shopping.
Learn more about Aldi,
Derbyshire’s budget supermarket shoppers will have another store to choose from soon. According to the Derby Telegraph, German retail giant Aldi is planning to open a store at a new retail park situated just twenty minutes’ drive from Derby city centre.