Sainsbury's already provides various accessibility services to deaf or hard of hearing people, such as hearing loops, or the Text Relay service, available 24/24, all year long. But it may not be enough when you need to contact the retailer's customers service for an information or an advice and can't rely on anyone around you at that time. So, to always make its best to improve its customers experience, Sainsbury's is innovating with a partnership that enables British Sign Language (BSL) users to reach instantly its staff: SignVideo.
SignVideo was created more than ten years ago by Jeff McWhinney, hearing-impaired himself, to reach equality between the deaf and hearing people. The company works for various national institutions, councils or banks and, for the first time, is now partnering with a food retailer. Their secure video interpreting service will enable Sainsbury's deaf customers to converse with the call centres, using a free link on the website Help page. It offers many options (from online orders to various enquiries) and will be accessible from Monday to Friday, 8am-6pm.
*Photo: www.sainsburys.co.uk
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