Michel et Augustin move into ice cream with The Frosty Cow

Michel et Augustin move into ice cream with The Frosty Cow


Food/Health New Products

The French brand, Michel et Augustin, has just announced the launch of ice cream pots from April in Monoprix stores. "La vache givrée" will be available in two flavours: Incroyable noisettes and Incroyable vanille de Madagascar.

The off-beat chilled product brand, Michel et Augustin, comes back to the ice cream desert segment with "La vache givrée" (The Frosty Cow). Exclusively announced today in LSA magazine, these products to delight gourmets will be launched in April. Whilst the two sidekicks already tested frosty ice creams in 2010, they are coming back with two new recipes for their 'incredible cow'. "The Incredible nut ice cream" (Incroyable noisettes) doesn't hide its big pieces of hazelnut and meringue, whilst "The Incredible ice cream with vanilla from Madagascar" (Incroyable vanilla de Madagascar) is accompanied by a salted-butter caramel sauce and almond pieces

But the LSA team announces that there won't be enough for everyone. "We will produce 20,000 frosty cows and not one more". So from April, brand fans should speed to Monoprix stores - the exclusive distributor for these products.
 

RT @Michel_Augustin: Hello @LSAconsommation ! A WORLD premiere, here are our new frosty cows! pic.twitter.com/JPhqAKQIy9
-- LSA Magazine (@LSAconsommation) 27 March 2014

Michel et Augustin worldwide

The French brand created in 2005 has conquered the world with its simplicity and quirky packaging. Sold in Paris quarter greengrocers at the start, it is now distributed worldwide, and has sold 70% of its capital to the Pinault family, via the Artémis group (Vinci, Kering, Le Point...). Thus, the cow and its biscuits can be found from Abu Dhabi to Tokyo and Moscow. And recently, the brand referenced some of its products in Harvey Nichols stores in London, Manchester, Leeds, Bristol, Dublin, Edinburgh and Birmingham. Americans will have to wait for the 15 August to taste them.

News written by the team of The-shops.co.uk The-Shops.co.uk

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Michel et Augustin move into ice cream with The Frosty Cow