Marks & Spencer's bread is now enriched with Vitamin D

Marks & Spencer's bread is now enriched with Vitamin D


Food/Health

Vitamin D is essential to a good body growth, but children in the UK tend to suffer from a deficiency and this led to a progression of childhood rickets. So Marks & Spencer decided to add vitamin D to its range of bread.

Vitamin D is synthesised in the human body from the diet or the sunlight. Its role is to help phosphorus and calcium to be absorbed by the metabolism, calcium being vital for healthy bones and teeth. A lack of this vitamin may result in a severe bone disease, rickets, then deformities and soft bones while growing. These affected a lot of children until they were given cod liver oil to get their daily vitamin D intake during World War II. But recently, a significant increase of rickets has emerged, going from 190 to 833 cases reported in the last 10 years.

That's probably because our kids don't go outside enough anymore to enjoy a little sunshine (when it's out there). So the only way left for them to get their vitamin D requirement has to be brought by the food: oily fish (salmon, mackerel, sardines) and eggs. It also comes in some fortified breakfast cereals, dairy products or drinks. Good news: since last week, and it's a first in the food retailing market, all Marks & Spencer's packaged breads and rolls are enriched with vitamin D, two slices of bread providing at least 15% of the necessary dose each day. The M&S 70 different types of bread now all contain yeast that has been exposed to UV light to naturally raise its vitamin D level. M&S is actually responding to a customer survey they've made: 78% of nearly 2,500 people said they would appreciate vitamin enriched goods. Since bread is food staple, this should help improve everyone's vitamin D needs.

*Photo: via Mirror.co.uk

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Fruits and mince pies: Tesco is in a “free” mood these days

Fruits and mince pies: Tesco is in a “free” mood these days

Tesco wants our children to like fruits. It also wants everyone to get in a festive spirit. The supermarket chain is therefore offering fruits to children in Glasgow, and delivers free mince pies across the UK.

  • Food/Health
McDonalds to Only use Paper Straws from now on

McDonalds to Only use Paper Straws from now on

McDonalds has announced it is set to replace its plastic straws with environmentally friendly paper straws in all of its stores within the UK and Ireland.

  • Food/Health
  • Way of consumption
M&S decide on clothing store closures and slower expansion for Simply Food

M&S decide on clothing store closures and slower expansion for Simply Food

The struggles faced by Marks and Spencer in the competitive UK retail market have been well documented and their most recent economic results have added to their woes.

  • Shop
  • Food/Health
Casa del Agua puts purified rainwater into bottles

Casa del Agua puts purified rainwater into bottles

At a time when blue gold is already a challenge for many countries, the Casa del Agua bar collects, distills, purifies and re-mineralises Mexico rainwater, in front of the client. Served and sold, it retails at 40 dollars for a 600mL bottle.

  • Food/Health
  • Way of consumption
Marks & Spencer's bread is now enriched with Vitamin D
Chain stores related to the news
Marks & Spencer
  • 165 store Marks & Spencer listed
> All news Marks & Spencer