The opening of Chipmongers, 30 University Road, Belfast, (the old Sultan’s Grill), brings to three the number of chippie franchises the company has opened in Northern Ireland over the last 18-months. With eight Chipmongers already established in the Irish Republic, and plans for further openings on both sides of the border, that nibble seems set to become a large bite.
Musgrave’s fast food outlets operate on a franchise basis. To maintain product uniformity, and the company’s reputation for high quality products and service, the company invests heavily in-house, in franchisee training. This includes food preparation, menu development, marketing, and business growth and expansion.
All Chipmongers take-away outlets are furbished in the same clean, functional, no-nonsense style. In this case, over £130,000 was spent on the upgrade. Situated close to City Hospital and Queen’s University, and in an area popular with students, the signs are there for a successful operation.
The usual chip shop fare is served with a twist, or should that be a shake. You won’t just be asked if you want salt. You have a choice of Rosemary, Cajun, Chicken, or Spice it Up salt. For those who prefer the turf to the surf, Chipmongers burgers are produced from 100% Irish beef. Chicken nuggets are made to order using fresh batter, and an extensive range of chip toppings are available as well as the favourites cheese, gravy and curry.
Chipmongers of Belfast is open from midday to 11-00 pm for collections or home delivery. The company also has an ordering app, so you can enjoy anything from a chip butty snack at home or at work, to a full fish supper whenever the fancy takes you.
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