EE (Everything Everywhere) is the name of a joint venture between two different mobile networks in the United Kingdom - Orange and T-Mobile. When the merger occurred in 2010, both of these existing networks had an extensive collection of retail outlets in the UK, and a large-scale rebranding exercise created the EE retail chain. From the perspective of the network, EE were the first major provider of 4G data in the region, and this meant that most EE stores showcased a range of data-hungry mobile devices.
Although the stores can offer a range of billing services for existing customers, their main focus is on providing mobile devices (phones and tablets), home phone services and broadband products. For major product launches, new and upgrading customers can usually pick up devices on their very first day of release - these items are also available through a mail order service.