Burton is a high end street clothing retailer in United Kingdom. Formerly a constituent of the FTSE 100 index, the company now a trading name of Arcadia Group Brands Ltd. This company was founded in Chesterfield in 1983 by Montague Burton. Burton was listed in London stock exchange in 1929. After the world War II, the company offered men a chance to buy a full suit comprising waistcoat, trousers, shirt, jacket and underwear. The company acquired Peter Robinson Women’s wear fashion chain in 1946.
Burton was the official supplier of the national football team kit for England in 1966 FIFA World Cup. The company also supplied the England national football kit for UEFA Euro 1996 and 2002 FIFA World Cup. The company changed its name to Arcadia Group in 1998. Burton regularly includes celebrities in their advertisements. Their target market is men aged 18-30 years. Burton retail stores consist of a range of sales advisers.
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