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Shops > Chain stores > SPORTS DIRECT


In 1982, Mike Ashley founded "Mike Ashley Sports" a sporting goods retailer in Maidenhead, and this was the first step towards the modern Sports Direct retail chain. Over the years, their branches have had a number of different trading names, with the most well-known of these being "Sports Soccer" and "Lilywhites". To increase their high street presence, they took over a number of JJB Sports outlets after their closure, and they also operate larger stores in retail parks.

To keep their clothing and footwear at a low price, their strategy has included taking ownership of many of the brands that can be found at Sports Direct. This has enabled the chain to retain complete control over the production of Lonsdale trainers, Slazenger clothing and Dunlop equipment, and many more brands now fall under the Sports Direct umbrella. By purchasing famous clothing brands when they have run into difficulties, the sporting goods chain has been able to keep them from going out of business.

More information : SPORTS DIRECT (official website)

443 stores on our website.

Sports Direct in Downpatrick

21 St Patricks Avenue

Sports Direct in Jersey

Jersey Power Station

Sports Direct in Newtownabbey

Unit 11-13 Longwood Retail Park

Sports Direct in Borehamwood

Unit 5 Borehamwood Shopping Park

Sports Direct in Cookstown

Molesworth Street

Sports Direct in Shirebrook

Unit A Brook Park East

Sports Direct in West Bromwich

Unit 21 New Square Development

Sports Direct in Halifax

Unit 2 Green Mount Retail Park

Sports Direct in Sydenham

33 Bell Green Road

Sports Direct in Ballymena

Unit 13-14 Fairhill Shopping Centre

Sports Direct in Armagh

Unit 7 Spires Retail Park - Moy Road

Sports Direct in St Austell


Sports Direct in Bognor Regis

9/11 Water Tower Buildings

Sports Direct in Lurgan

38 Market Street

Sports Direct in Crayford

Unit 10 Tower Retail Park

Sports Direct in Strabane

Unit D and E Strabane Retail Park - Branch Road

Sports Direct in Hanley

New Century Street

Sports Direct in Birstall

Unit 2 Birstall Shopping Park

Sports Direct in Merthyr Tydfil

Unit B2 Pentrebach Retail Park

Sports Direct in Bromborough

Unit 31 Croft Retail & Lesiure Park - Welton Road
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