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Shops > Chain stores > SPORTS DIRECT

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In 1982, Mike Ashley founded "Mike Ashley Sports" a sporting goods retailer in Maidenhead, and this was the first step towards the modern Sports Direct retail chain. Over the years, their branches have had a number of different trading names, with the most well-known of these being "Sports Soccer" and "Lilywhites". To increase their high street presence, they took over a number of JJB Sports outlets after their closure, and they also operate larger stores in retail parks.

To keep their clothing and footwear at a low price, their strategy has included taking ownership of many of the brands that can be found at Sports Direct. This has enabled the chain to retain complete control over the production of Lonsdale trainers, Slazenger clothing and Dunlop equipment, and many more brands now fall under the Sports Direct umbrella. By purchasing famous clothing brands when they have run into difficulties, the sporting goods chain has been able to keep them from going out of business.

More information : SPORTS DIRECT (official website)

443 stores on our website.

Pages : 1237

SPORTS DIRECT

21 St Patricks Avenue - BT30 Downpatrick
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SPORTS DIRECT

Unit 11-13 Longwood Retail Park - BT37 Newtownabbey
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SPORTS DIRECT

Jersey Power Station - JE4 Jersey
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SPORTS DIRECT

Unit 5 Borehamwood Shopping Park - WD6 Borehamwood
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SPORTS DIRECT

Molesworth Street - BT80 Cookstown
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SPORTS DIRECT

Unit A Brook Park East - NG20 Shirebrook
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SPORTS DIRECT

Unit 2 Green Mount Retail Park - HX1 Halifax
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SPORTS DIRECT

Unit 21 New Square Development - B70 West Bromwich
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SPORTS DIRECT

33 Bell Green Road - SE26 Sydenham
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SPORTS DIRECT

Unit 10 Tower Retail Park - DA1 Crayford
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SPORTS DIRECT

Unit 13-14 Fairhill Shopping Centre - BT43 Ballymena
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SPORTS DIRECT

Unit 7 Spires Retail Park - Moy Road - BT61 Armagh
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SPORTS DIRECT

38 Market Street - BT66 Lurgan
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SPORTS DIRECT

6-14 TRURO ROAD - PL25 St Austell
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SPORTS DIRECT

Unit D and E Strabane Retail Park - Branch Road - BT82 Strabane
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SPORTS DIRECT

Unit 2 Birstall Shopping Park - WF17 Birstall
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SPORTS DIRECT

Unit B2 Pentrebach Retail Park - CF48 Merthyr Tydfil
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SPORTS DIRECT

9/11 Water Tower Buildings - PO21 Bognor Regis
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SPORTS DIRECT

138/140 High Street - B61 Bromsgrove
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SPORTS DIRECT

Unit 3 Gallions Reach Shopping Centre - E6 Beckton
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SPORTS DIRECT

New Century Street - ST1 Hanley
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SPORTS DIRECT

Unit 31 Croft Retail & Lesiure Park - Welton Road - CH62 Bromborough
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SPORTS DIRECT

Unit 3 Almondvale South Retail Park - Almondvale Road - EH54 Livingston
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SPORTS DIRECT

Peel Way - Woodfield Retail Park - BL9 Bury
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SPORTS DIRECT

24-26 Park Street - WS1 Walsall
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SPORTS DIRECT

Units 101/201/301 The Courts - SK1 Stockport
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SPORTS DIRECT

17 King Street - WA10 St Helens
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SPORTS DIRECT

Unit 3 Railway Street - WF12 Dewsbury
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SPORTS DIRECT

Unit 3 Cavendish Retail Park - BD21 Keighley
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SPORTS DIRECT

UNIT 2 - PENSARN RETAIL PARK - STEPHENS WAY - SA31 Carmarthen
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SMART BOARDS UK

Westland Ct - LS11 Leeds
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SPORTS DIRECT

326-328 High Holborn - WC1V London
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SPORTS DIRECT

The Plaza / 116-128 Oxford Street - W1D London
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SPORTS DIRECT

105 Baker Street - W1U London
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SPORTS DIRECT

427/429 North End Road - SW6 London
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SPORTS DIRECT

156 Oxford Street - W1D London
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SPORTS DIRECT

Unit 9 The Oaks Shopping Centre - W3 London
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SPORTS DIRECT

56 Carnaby Street - W1F London
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SPORTS DIRECT

99-101 High Street - SW15 London
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SPORTS DIRECT

89-91 Chapel Market - N1 London
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SPORTS DIRECT

42 Maiden Lane - WC2E London
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SPORTS DIRECT

115-119 Camden High Street - NW1 London
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SPORTS DIRECT

181-183 Walworth Road - SE17 London
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SPORTS DIRECT

Unit G Daniell Way - CR0 London
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SPORTS DIRECT

150/154 Oxford Street - W1D London
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SPORTS DIRECT

98-102 High Street - S9 Sheffield
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SPORTS DIRECT

Unit 2 The Rushes - Fennel Street - LE11 Loughborough
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SPORTS DIRECT

Unit A Friern Bridge Retail Park - N11 London
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SPORTS DIRECT

Unit 4 145-149 High Street - SE9 London
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SPORTS DIRECT

Unit 5 Corktree Retail Park - E4 London
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SPORTS DIRECT

Unit 20/39 Freeport Outlet Mall - ST7 Stoke-on-Trent
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SPORTS DIRECT

16-18 Ludgate Hill - EC4M London
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SPORTS DIRECT

Unit 24-26 Sovereign Centre - BH1 Bournemouth
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SPORTS DIRECT

38-42 Bridge Street - CB1 Cambridge
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SPORTS DIRECT

Unit 10 Crown Point North Ashton Road - M34 Manchester
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SPORTS DIRECT

6 Market Cross - LA22 Ambleside
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SPORTS DIRECT

154-156 Stoke Newington High Street - N16 London
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SPORTS DIRECT

Unit 44 Wood Green Shopping Centre - N22 London
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SPORTS DIRECT

Westfield London Shopping Centre - W12 London
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SPORTS DIRECT

142-162 Kilburn High Road - NW6 London
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Pages : 1237
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