"The basic principle in profitable sports betting is that you can only win in the long run by consistently trading when the odds are in your favor. Our proven and tested unique player algorithms are ready to pounce whenever the bookmakers’ odds do not reflect the true odds for a particular event. And this happens far more often than one would expect.
The vast majority of punters have always, and will always lose money. This means the bookmakers do not have to be that sophisticated with their risk management and that leads to inadequacies that we exploit. Further, bookmakers offer odds to maximize their profits, not to reflect true probability. If one team is heavily backed, then they adjust the odds to offset their own exposure and profit from the commission.
