This first three months of 2015 have seen our smartphones researches for apparel raised by 54% compared to last year at the same period. The BRC study reveals that tablets are somewhat “neglected”, with a small 11% rise. Still, our handheld devices are becoming our first choice when it comes to look for shopping online. And since the web literally put the world in our hands, UK consumers tend to look more frequently overseas for clothes retailers. In all logic, the same is true the other way around: UK fashion brands got 10% more online research, especially from Eastern Europe. More generally, a very interesting analysis from the Centre for Retail Research shows that the online sales should grow by 18,4% by the end of this year in Europe, and by 18,7% in 2016.
Not surprisingly, US are the best at shopping online but we're not that bad. Considering an equivalent population with the eight countries reviewed in Europe, US shoppers were 57,4% to buy online in 2014 and we were close to one half (46,7%). If the research is indeed made on a mobile device, the purchase is generally completed later on the computer. We're expected to spend approximatively £800 online this year. Because it's more and more reliable, safe, easy, fast, comfortable, convenient, with a supply that grows with the demand, and sometimes cheaper than traditional stores, e-commerce should keep rising, regularly, year after year. Just like the time we spend on our various technological tools, by the way: eight hours and 41 minutes per day. That's 20 minutes more than our average time spent sleeping at night.
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