Sainsbury's looking for a town willing to fight food waste

Sainsbury's looking for a town willing to fight food waste


Food/Health Way of consumption

This is an ambitious project: Sainsbury's is about to launch a £10 million plan to fight food waste, and is searching for a test town.

This incredible project is called Waste Less, Save More and has been launched last week by Sainsbury's, a company apparently determined to reduce food wasting as much as possible: an average family in the UK throws away the equivalent of £700 of food every year. That's 7 million tonnes of food and drink for the whole country. Sainsbury's Waste Less, Save More is a five year plan, divided into three main phases: Committing £10 million over five years to tackle household food waste and more, Will spend £1 million transforming one UK town as a test bed for innovation in 2016, Will develop and share findings with other communities in subsequent years.

The company is looking for a town, city or borough counting 15,000 to 300,000 inhabitants and a Sainsbury's location within a 5 mile radius. The selected municipality will be given a £1 million investment to test the various initiatives to fight food waste, including fridge innovations for the home to track when food is beginning to go off, talking bins that give tips as rubbish is put in them or new packaging to keep products fresher for longer. If you're interested in nominating your community, you have until Friday 30th October to apply. The town selected to become the Waste Less, Save More “pilot” will be announced on December 1st, 2015.

*Photo: Sainsbury

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Preston: Shop Ramen Opens a Second Kitchen

Preston: Shop Ramen Opens a Second Kitchen

If you live in Preston, and have a passion for Chinese-style wheat noodles served in a variety of Japanese broths, you’ve probably already visited Shop Ramen on Smith Street – on more than one occasion.

  • Food/Health
4% of people vacuum in the nude

4% of people vacuum in the nude

A study ordered by Electrolux reveals the habits of 28,000 people in 23 different countries. Whereas the Koreans and Japanese are the fastest at vacuuming, the Norwegians win the prize for the lightest outfits.

  • Way of consumption
Fruits and mince pies: Tesco is in a “free” mood these days

Fruits and mince pies: Tesco is in a “free” mood these days

Tesco wants our children to like fruits. It also wants everyone to get in a festive spirit. The supermarket chain is therefore offering fruits to children in Glasgow, and delivers free mince pies across the UK.

  • Food/Health
Beyond Meat: meat made from plants

Beyond Meat: meat made from plants

Following in the footsteps of in vitro steak created in 2013, the company Beyond Meat makes meat substitutes. Whilst products in the range have a similar taste and texture to chicken or beef, they are entirely made of plants.

  • Food/Health
  • Way of consumption
Sainsbury's looking for a town willing to fight food waste