The off-beat chilled product brand, Michel et Augustin, comes back to the ice cream desert segment with "La vache givrée" (The Frosty Cow). Exclusively announced today in LSA magazine, these products to delight gourmets will be launched in April. Whilst the two sidekicks already tested frosty ice creams in 2010, they are coming back with two new recipes for their 'incredible cow'. "The Incredible nut ice cream" (Incroyable noisettes) doesn't hide its big pieces of hazelnut and meringue, whilst "The Incredible ice cream with vanilla from Madagascar" (Incroyable vanilla de Madagascar) is accompanied by a salted-butter caramel sauce and almond pieces.
But the LSA team announces that there won't be enough for everyone. "We will produce 20,000 frosty cows and not one more". So from April, brand fans should speed to Monoprix stores - the exclusive distributor for these products.
RT @Michel_Augustin: Bonjour @LSAconsommation ! En avant première MONDIALE, voici nos nouvelles vaches givrées ! pic.twitter.com/JPhqAKQIy9
— Magazine LSA (@LSAconsommation) 27 Mars 2014
RT @Michel_Augustin: Hello @LSAconsommation ! A WORLD premiere, here are our new frosty cows! pic.twitter.com/JPhqAKQIy9
-- LSA Magazine (@LSAconsommation) 27 March 2014
The French brand created in 2005 has conquered the world with its simplicity and quirky packaging. Sold in Paris quarter greengrocers at the start, it is now distributed worldwide, and has sold 70% of its capital to the Pinault family, via the Artémis group (Vinci, Kering, Le Point...). Thus, the cow and its biscuits can be found from Abu Dhabi to Tokyo and Moscow. And recently, the brand referenced some of its products in Harvey Nichols stores in London, Manchester, Leeds, Bristol, Dublin, Edinburgh and Birmingham. Americans will have to wait for the 15 August to taste them.
News in the same category
Bionic Yarn is tackling ocean pollution by creating textile fibres from plastic waste collected at sea. For its first collection, it has worked with G-Star Raw and now counts Pharell Williams in its team.
London’s Christmas spirit has come early this year. At least, it has if you’ve already visited the Sipsmith Gin Christmas Gift Shop, which recently opened in the city.
Infuriated by the limited availability of jeans in stores, four sportsmen launched the brand, "Barbell Apparel". Designed for unrestricted movement whilst remaining stylish, the trouser range was created from hybrid stretch denim.
Boasting a population of just under 200,000 residents, Chester has remained a rather quaint city although its popularity has certainly grown over the years.
