If the image of skies filled with a multitude of flying engines is recurrent in the science fiction universe, the reality could soon catch up with fiction. To deliver more products, faster, Amazon has developed the delivery system by drone, Amazon Prime Air. Able to transport up to 2.5 kilos of products, the brand's drones have been designed to deliver small objects and books, which represent 86% of purchases on its internet site, according to Jeff Bezos, the company's founder.
Within a range of around fifteen kilometres and in less than 30 minutes, the Amazon drones could drop customers' orders directly in front of their doors or on their window sills. Whilst the e-commerce giant is working to optimise the technology of its system, the main problem up to now was obtaining flight authorisations for its devices.
Examined by the American authorities, Amazon's project puts several issues on the table. The deployment of a delivery service by drone by an e-commerce giant such as Amazon poses the question of air safety. If this system is implemented, the sky of the major American cities could find itself inhabited by clouds of small delivery drones that could disturb the circulation of civil or military aeroplanes.
In 2013, Amazon filed an authorisation request with the American authorities to be able to test its devices outside of its sites and private warehouses. The Federal Aviation Authority (FAA) has just issued an authorisation to the web giant, which becomes the 2nd company, with the CNN television channel, to fly private drones. However, the devices are not authorised to fly at night or over 140 m altitude, to avoid disturbing air traffic. Similarly, no question of letting the drones out of eye-sight, they must remain within sight of their pilots. Finally, each flight and incident must be communicated to the FAA by the company during the authorised test period.
* Photo from the Amazon website: http://www.amazon.com/
News in the same category
Bionic Yarn is tackling ocean pollution by creating textile fibres from plastic waste collected at sea. For its first collection, it has worked with G-Star Raw and now counts Pharell Williams in its team.
Asda just launched ToYou, a third-party collection service that will enable you to collect your orders from other retailers within your nearest Asda supermarket.
In the USA, the carrying of firearms is at the centre of debates, particularly since the recent shootings. The director of Starbucks, at the heart of the controversy, has just announced the prohibition in an open letter.
H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.
