Never without a new idea, the designer, Marc Jacobs, will open a pop-up store in the heart of New York tomorrow, for three days. Created for the launch of Fashion Week, this event also celebrates the launch of the brand's new fragrance, "Daisy". Whilst the store offers luxury items, perfumes and accessories, nothing can be bought with credit cards, cheque books or dollars. To purchase one of the articles, you have to give something of yourself and show your communicating talents as the brand offers its products for a message and a photo posted on the Twitter, Facebook and Instagram pages dedicated to the Daisy Marc Jacobs Tweet Shop. The most creative and audacious will even win a luxury item from the new collection.
Increasingly widespread, this type of marketing campaign is now found in all kinds of sectors. The video games editor, Sony Computer Entertainment, distributed sandwiches for messages posted on Facebook or Tweeter, for the future launch of its God of War game, Ascension.
* Illustration from the Marc Jacobs website: http://www.marcjacobs.com/
News in the same category
Amazon Pantry crossed the Atlantic Ocean and is now available in the U.K. too, making your grocery shopping even more easy and competitive.
Wouldn't it be nice if your dry-cleaner could show up at your door, collect your dry-cleaning then deliver it back once ready? Well, thanks to Johnsons Cleaners, its now possible.
Retail giants, B&M are set to open up a new store in Halesowen on the 21st August, creating 40 jobs in the local area and delighting bargain hunters.
When Tom Morris founded Home Bargains in 1976, he created one of the most lucrative businesses on the high street. Enjoying an envied 6th place in the 'Which?' Top 100 Stores list, the company employs 17,000 plus and sells 4,000 branded product ranges.