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Shops > Chain stores > SPORTS DIRECT


In 1982, Mike Ashley founded "Mike Ashley Sports" a sporting goods retailer in Maidenhead, and this was the first step towards the modern Sports Direct retail chain. Over the years, their branches have had a number of different trading names, with the most well-known of these being "Sports Soccer" and "Lilywhites". To increase their high street presence, they took over a number of JJB Sports outlets after their closure, and they also operate larger stores in retail parks.

To keep their clothing and footwear at a low price, their strategy has included taking ownership of many of the brands that can be found at Sports Direct. This has enabled the chain to retain complete control over the production of Lonsdale trainers, Slazenger clothing and Dunlop equipment, and many more brands now fall under the Sports Direct umbrella. By purchasing famous clothing brands when they have run into difficulties, the sporting goods chain has been able to keep them from going out of business.

More information : SPORTS DIRECT (official website)

443 stores on our website.

Sports Direct in Aberdeen

57 - 63 Union Street

Sports Direct in Aberdeen

Kittybrewster Retail Park - Bedford Road

Sports Direct in Hatfield

17 The Galleria - Comet Way

Sports Direct in Birmingham

The Fort Shopping Park - Fort Parkway

Sports Direct in Yardley

Unit 5 Swan Shopping Centre

Sports Direct in Birmingham

Unit 34 Grosvenor SC

Sports Direct in Birmingham

1 Greenwood Square

Sports Direct in Birmingham

300 Redhill Road

Sports Direct in Birmingham

Unit 90 1 Stop Shopping Centre

Sports Direct in Birmingham

The New Bullring

Sports Direct in Bromsgrove

138/140 High Street

Sports Direct in West Bromwich

Unit 21 New Square Development

Sports Direct in Sutton Coldfield

Gracechurch Shopping Centre

Sports Direct in Tamworth

Ventura Park Road

Sports Direct in Solihull

17 Crescent Arcade

Sports Direct in Redditch

Unit 3 Kingfisher Shopping Centre

Sports Direct in Bath

Unit 5/10 Westgate Buildings

Sports Direct in Street

Unit 76 Clark Village
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