Since the launch of the Card Factory brand in 1997, the company has managed to capitalise on a niche in the UK greetings cards market. At the time of their first opening in Wakefield, there were a number of established names selling greetings cards and gift wrap, but their higher prices were driving more and more customers towards their local supermarket. The downturn in the retail economy led to a rapid growth in the number of their outlets, and they can now be found all over the United Kingdom.
By purchasing their stock items in extremely large quantities, they have been able to sell cards at a fraction of the cost of premium retailers – this has all taken place while being able to maintain a healthy profit margin. By branching out into gift wrap, gift bags and other novelty items, they also specialise in complete matching gift sets that are suitable for weddings and other special occasions.
Learn more about Card Factory,
Card Factory
(chainstore's website)
